13 Of The Most Popular Beauty Products On Instagram
Quip Electric Toothbrush, $50
We discovered this small, chic toothbrush on Instagram, as we imagine, everyone else did, too. Reasonably priced, it’s similar to an old-fashioned manual toothbrush but slightly elevated with interval vibrations and a copper design we love. There’s also an optional, automated refill option where the brand will send you new brush heads. It’s unfussy, effective, and all you could want and need from a toothbrush.
Available at GetQuip.com
Summer Fridays Jet Lag Mask, £22.50
Featured in numerous beauty flat lays (including Kim Kardashian West’s) this Jet Lag Mask is the definition of an Instagram famous product. It’s partly down to the pared-back packaging, but also the impressive results that have been widely reported. Packed with glow-giving vitamin C, and skin-soothing niacinamide this creamy mask plumps, soothes and softens flaky, dry patches fast.
Available at CultBeauty.co.uk
Glossier Lash Slick, £14
Glossier is a brand that needs no introduction. It’s well documented success on social media meant it was one of the first brands setting the standard for beauty brand driven content on Instagram. One of their best sellers is still Lash Slick. Regularly used on influencer’s IGTV and captured in beautiful flat lays, it’s well-known for delivering inky lashes that look tinted rather than clumpy, while still providing impressive length.
Available at Glossier.com
Huda Beauty Rose Gold Remastered Palette, £56
Huda Kattan was recently featured in Instagram’s ‘Inside Beauty’ report and is reputed to be one of the fastest growing beauty brands in the industry. After founding her award-winning blog and Instagram channel just five years ago, she’s since built a 28.3 million following on Instagram, which has strongly driven her beauty range. The favourite of many is this suits-all palette that caters to all needs with punchy, crease-proof pigments. It’s an investment at £56, but this really does go the distance.
Available at CultBeauty.co.uk
BYBI Supercharge Serum, £32
Brand-of-the-moment, Bybi, was practically designed for Instagram with simple, but pretty packaging. Since its launch in 2017, it’s become a huge hit among influencers, experts and celebrities, which is why you’d be hard pushed to find a snapped ‘shelfie’ that doesn’t feature the brand. The newest launch populating the ‘gram? This neo-mint supercharge serum. Loaded with moisturising squalene, it’s a must for anyone in need of a little (or rather, a lot of) hydration. The silky, lightweight formula delivers an unbeatable glow, too.
Available at Boots.com
Collosol Eau De Lait, £20
Parisian-born, this milky cleanser only made its way over to the UK this year, but has long been coveted by those in-the-know. Spied regularly on the main feeds of top bloggers and celebrities, it’s become one of the most popular cleansers to be discovered on Instagram (before then, it was a real French secret), with many dubbing it as ‘skin-changing.’ The concoction of castor oil and water melts away make-up with little to no rubbing. Just make sure you like the scent of zesty lemon – it’s stronger than we expected.
Available at Amazon.co.uk
Drunk Elephant Virgin Marula Oil, £34
Colourful, effective and full of impressive ingredients, Drunk Elephant became a huge hit on Instagram in 2018 with very good reason. Causing the biggest stir right now is this small (but long-lasting) oil which is full of antioxidants and omegas for a deeply nourished, glowing complexion. It’s also naturally antimicrobial, so it’s brilliant at soothing skin, relieving redness and blotchiness, while visibly blurring fine lines – no wonder, it’s so popular.
Available at CultBeauty.co.uk
Fenty Beauty By Rihanna Diamond Bomb All-Over Diamond Veil, £30
Rihanna’s sell-out range sent social media into a frenzy when it launched in 2017. Why? Of course, the products were impressive, but it was also down to their clever strategy on Instagram that exposed you to diverse races and backgrounds while promoting inclusivity. It revolutionised the industry for the better, and is still one of Instagram’s most popular brands to date. One of the biggest products causing a stir is the Diamond Bomb All-Over Diamond Veil. With beautiful packaging and a seriously-pigmented formula, this pretty highlighter can be amped up or down for a tailored finish that suits you. We’re obsessed with the candlelit glow it lends skin without ever looking too glitzy.
Available at HarveyNichols.com
Herbivore Pink Cloud Cream, £42
Originally, Herbivore launched on Etsy in 2011, but has since become a huge hit on Instagram thanks to its pared-back packaging that’s aesthetically pleasing. The formulas are impressive too – all completely natural and cruelty-free, the products use vitamins, minerals and botanicals for a holistic approach. Their signature cloud cream remains one of Instagram’s most-popular (and most-spotted) products for its lightweight formula that always leaves behind a luminous, dewy finish.
Available at CultBeauty.co.uk
Kate Somerville Goat Milk Cream, £55
A celebrity favourite, Kate Somerville is loved by industry insiders for the potent ingredients it uses, without irritating the skin. Prior to 2018, this cult moisturiser wasn’t available to buy in the UK, so it’s little wonder that when it launched, it was a huge hit on both social media, quickly becoming a sell-out buy. Formulated with lactose goat’s milk, it gives serious hydration without any greasiness or pilling.
Available at CultBeauty.co.uk
MILK Matcha Cleanser, £12
Before MILK finally made its way over to the UK this year, we could only spy on it and the hype surrounding the brand via Instagram (unless you regularly took trips to Sephora). So, it’s little wonder it’s become so famous and popular on the social media platform. A best-seller from the range continues to be their stick-form buys, including this Matcha Cleanser. Designed for those on-the-go, this is ideal for those travelling, or anyone leading a busy lifestyle, wanting a quick, fuss-free cleanse. The detoxifying matcha green tea is brilliant for removing dead skin cells and impurities while leaving your face feeling satisfyingly clean and smooth.
Available at CultBeauty.co.uk
Nars Liquid Blush In Orgasm, £25
It’s one of the world’s best-selling beauty products of all time, and while it doesn’t just have Instagram to thank for it, it’s been a major help in driving sales. It also just so happens to be one of Pinterest’s most pinned blushers, so it’s safe to say it’s a major hit on social media platforms. The beauty of it is the peachy-pink hue that’s been designed to look good on everyone, while adding warmth, brightness and using subtle shimmer to make the skin glow.
Available at SpaceNK.com
Ouai Haircare Dry Shampoo, £20
With a huge celebrity following and clientele, Ouai Founder, Jen Atkin, created a brand that aims to deliver effortlessly chic, French girl-inspired hair. The go-to favourite from the range is still this cult dry shampoo which not only smells amazing, but lends lifeless strands enviable texture without any grit or stickiness.
Available at CultBeauty.co.uk
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