This week on LuxeGen Group Chat, Poppy, India and Angelina are diving into all the internet moments everyone’s talking about. First up, they unpack the obsession surrounding Off Campus, from the cast everyone’s crushing on, to the BookTok debates and the rumours already swirling around season two. Plus, the girls discuss the celebrity audiobook app taking over TikTok and whether steamy audio romances are really worth the hype. They also get into creator culture, including the New York-based friendship group account everyone’s obsessed with, and why group content might be the future of social media. Elsewhere, there’s a deep dive into Patrick Starr’s latest beauty controversy, the blush launch dividing TikTok, and the debate around who really popularised the viral “transition blush” technique. Finally, the team share the beauty products they’re loving during the heatwave, from setting sprays and lip stains to summer bronzers, alongside the fashion pieces currently sitting at the top of their wishlists.

Welcome to the very first episode of LuxeGen Secret Sauce, our new series uncovering the people quietly reshaping fashion, culture and business from the inside out. From posting Slazenger redesign concepts on TikTok from his bedroom to becoming the creative force behind one of Britain’s most iconic sportswear brands, Alexei Hamblin’s story is unlike anything happening in fashion right now. At just 23, Alexei has been given complete creative control to reinvent Slazenger for a new generation – blending vintage Wimbledon heritage, British sports culture and internet-first storytelling to turn the brand into one of fashion’s most talked-about comeback stories. In this episode, we go behind the scenes with Alexei and his longtime collaborator Joe as they reveal how a viral TikTok led to million-view redesigns, sold-out collections, archive-inspired drops and ambitious plans to make Slazenger one of the most relevant brands in the world. From AI-assisted design workflows and chaotic factory trips in China to vintage tennis references, Gen Z branding strategy and the reality of building a fashion brand in real time, this is a masterclass in creativity, storytelling and modern fashion business. If you’re obsessed with fashion, branding, TikTok, creative careers or the future of heritage brands – this episode is for you.

In this week’s LuxeGen Group Chat, the girls are diving into everything from celebrity wedding drama to the FIFA World Cup halftime show line-up – and it’s chaotic in the best way. From debating Harry and Zoë’s guest list situation to seriously considering applying to be Shakira’s back-up dancers, this episode has it all. The team also break down ‘Mamma Mia! The Party’ at the O2, share their current fashion favourites from Mango, Zara, ASOS and Bershka, and discuss the TV series everyone should be watching if you’re missing ‘The Summer I Turned Pretty’. Plus, there’s a deep dive into David Beckham officially becoming the UK’s first billionaire sportsman, Stormzy producing an Ian Wright biopic, BTS fans potentially taking over the World Cup and why celebrity production companies are becoming the new business power move.
Expect pop culture chaos, fashion favourites, football debates, iconic impressions and plenty of group chat energy throughout.

Welcome back to another LuxeGen Vlog — and this one is chaos in the best way possible. This week, we’re taking you behind the scenes of a VERY busy day at LG HQ, from visiting Bijoux De Mimi's breakfast event, to office outfit checks, TikTok trend filming, Soho shoot days and all the random conversations in between. Expect fashion chats, celebrity gossip, behind the scenes content planning and the kind of office energy where someone’s discussing Kendall Jenner’s double dates while someone else is unboxing perfume hidden inside kinetic sand. We head to a Bijoux breakfast surrounded by dreamy jewellery, beach bags and summer accessories, before heading back to the office for filming, meetings and catchups with the team. There’s also BTS from Nana’s spring fashion shoot in Soho, where Harriet gives us a look into what actually goes into styling and assisting on a LuxeGen shoot day. Plus: outfit details, underrated high-street fashion finds, TikTok debates, women’s football event chats, moving to London updates and LOTS of “what are you wearing?” moments.