How To Save Time & Money On Your Food Shop
How To Save Time & Money On Your Food Shop
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How To Save Time & Money On Your Food Shop

Making nutritious, balanced meals during the week can sometimes feel like a chore – but there are ways to save time and money, while keeping waste to a minimum. To help you build better habits, we asked Matilda Relefors – @BrunchingBlondie on TikTok – how she got into the world of affordable cooking and to share her best tips.
Image: @BRUNCHINGBLONDIE
By Eleanor Magill

I moved to London at 21. I was an au pair earning the minimum wage and spent all my money going to brunch on the weekends. Little did I know it would evolve from posting pictures of my avocado toast to Instagram for my friends into a community of over 80,000 people across Instagram and TikTok. 

People are fascinated by the fact I only do one food shop a month. It's more out of laziness than anything else, but it also helps with waste and staying within budget. The process starts with taking an inventory of what I have in the house, then planning the meals I want to make, then writing an ingredients list, and finally adding everything to my online supermarket basket.

Getting my monthly shop delivered is a life hack. I never go into physical supermarkets anymore – they're typically more expensive. I have to be thrifty and figure out what I need to eat first, and what I can save for later on in the month – I use my freezer a lot. People seem shocked that produce like apples, oranges, potatoes, onion, garlic and ginger lasts me the full month. I think people throw away food far too much, so here are my tips for avoiding that...

01

Shop Around

Tally up what you spend on food in a month. It might shock you. I was shocked when I went into a Tesco Express and a packet of garlic bread was £3. I can get them online at Asda for 30p. When you apply this to say 50 items, it really adds up. I stick to supermarket own brands that are always so much cheaper than name brands, too. I also love the reduced section. But the best way to save money on groceries is to not throw anything away unnecessarily – make sure you eat the food you buy.

02

Don’t Shop Hungry

If you do, you end up buying stuff you don’t really need. Don’t deprive yourself though; make sure to have snacks in the house and maybe always have a frozen pizza in the freezer so you're not tempted to order a takeaway.

03

Get Clued Up On Seasonal Fruit & Veg

Google what's in season. If a certain fruit is expensive, it's probably because it's not in season, or has been shipped in from somewhere far away. Eat local and eat seasonal.

@brunchingblondie

No Spend Challenge day 5. Total today £0! 👏 Creamy sausage pasta: for 2 portions Remove the casings from 3 sausages. Sauté in som oil, add garlic and lots of seasoning (I did herbs, garlic and salt and pepper). Add single cream + rocket. Add pasta and pasta water + parmesan. More black pepper and parmesan on top. One pot chicken rice: I used: 1 large chicken breast seasoned with salt pepper garlic granules paprika and red chili flakes Brown it in oil and set aside. In the same pan add 1 red onion, 2 large cloves of garlic, 3 tomatoes, 1 red pepper and soften for 5 mins. Add 300 g rice (yes I didn’t wash it, don’t come for me please), 700 ml stock and 1 carton of lentils. Add half a bag of rocket, the chicken back in, 1 lemon, a handful of olives. Cover with a lid and simmer on the lowest heat for 5-10 mins. Sprinkle over feta, spring onion, parsley and serve with Greek yogurt or crème fraiche. #nospendmonth #nospendchallenge #easyrecipe #creamypasta #onepotmeals #chickenandrice #brunchingblondie #foodcreator

♬ Cooking, bossa nova, adults, light(950693) - Kids Sound
04

Think Of Your Food Cupboard As A Capsule Wardrobe

Prioritise the ingredients that last a long time and that can go with everything. I always have pasta, garlic, tinned tomatoes and parmesan in the house. Tinned fish is great too. Any root vegetables – like potatoes and carrots – last forever and can be used in so many different meals. Soup is cheap and filling, and easy to throw together.

05

Get Creative With Your Leftovers

It’s easy to throw away your scraps, but don’t! I have lots of videos on my TikTok which show you how to use them up. People loved my video where I make air fryer crisps from potato peels, for example. Pesto is a good one to play around with – try making carrot top pesto or broccoli stalk pesto. I recently made a big batch of spicy slow-cooked beef stew with leftover veg. I had it with rice, with pasta, and inside quesadillas – the options are endless.

06

Watch The Expiry Dates

I avoid buying in bulk if something expires quickly, like fruit. Only buy cupboard staples or frozen stuff in bulk – and always make sure your fridge is cold enough. Herbs are notorious for going bad quickly. When they start to wilt, I make pesto and freeze it in an ice cube tray for later.

@brunchingblondie

AD My Food shop with @LidlGB 🤍 Check out the Lidl Plus January offer where they are giving 1 in 10 shoppers a chance to win a £10 coupon. I can't believe I won! 💸 I'll be heading over to the store later this week to use my coupon, let me know if you win £10 of your shop? #monthlyfoodshop #foodshophaul #foodshophauluk #monthlyfoodbudget

♬ Cooking, bossa nova, adults, light(950693) - Kids Sound
07

Keep An Eye Out For Deals

There are loads of apps and tools that can help you save money on your food shop. I love what apps like Too Good to Go and Olio are doing to fight food waste. I did a partnership with Lidl back in January and it has an app with great coupons. I've heard the Tesco membership is good, too. Also, most pantry staples are cheap. Just get the generic supermarket own-brand stuff instead of the name brands. They're normally hidden on the bottom shelf because supermarkets want you to go for the more expensive option. I guarantee 99% of the ingredients are the same; you're just paying more for fancy packaging. 

08

Bring Your Lunch Into Work

There are two ways to go about this. The first is you double or quadruple up your recipe, make a big batch, and divide it into lunch boxes for the week. If you’re not someone who likes eating the same thing for lunch four days in a row, you’ll end up throwing it away – so don’t bother. Instead, I would advise getting ingredients for salads or sandwiches to keep at work and make fresh every day. It’s cheaper and tastier, and I’d much rather eat a sandwich I made myself than a meal deal one that’s been sitting in a cardboard box for a week.

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