The Hot List: Matcha Edition
The Hot List: Matcha Edition
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The Hot List: Matcha Edition

With fashion insiders swapping flat whites for green lattes, and cult cafés serving up desserts with a ceremonial twist, matcha has officially moved from wellness niche to lifestyle mainstay. In the last few months alone we’ve seen new brands launch, inventive flavour mash-ups and a wave of cafés across London – and beyond – making it their star ingredient. Whether you’re looking for a grab-and-go drink, a boutique sit-down spot or even a popcorn snack, here are the launches, openings and trends you should know about…
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Images: @DongnaeBristol; How Matcha; Damson Madder; @FrotheeCafe; @JenkiMatcha; @MyMeloMatcha

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THE FUNCTIONAL FIX:

Sproud’s Matcha Pea Milk

Swedish brand Sproud – co-owned by Maya Jama – has carved a niche with its pea-protein milk, and now it’s giving the matcha latte an upgrade. The new Matcha Pea Milk is low in sugar, high in protein and froths beautifully – making it an excellent plant-based option for at-home lattes. Smooth, creamy and with the grassy notes of matcha running through, it’s functional as well as delicious. Whether you’re looking for a post-gym pick-me-up or simply want a more balanced energy boost than coffee, this launch is perfect for health-conscious matcha lovers who still want their morning ritual to feel a little indulgent.

Visit Sproud.uk 

THE BRAND LAUNCH:

Oatly’s Ready-To-Drink Matcha Latte

Oatly has taken its cult oat milk into new territory with a ready-to-drink matcha latte. Smooth, lightly sweet and with a whisper of vanilla, it’s designed to be sipped straight from the fridge or poured over ice. As matcha continues to go mainstream, this feels like the perfect gateway for anyone who wants the antioxidant hit without the faff of whisking powders at home. Already stocked in Sainsbury’s, Morrisons and Ocado, it’s an accessible way to jump on the trend – and exactly the kind of drink you’ll want in your bag come the afternoon slump. 

Visit Ocado.com
@FrotheeCafe

THE MINIMALIST SPOT:

frothee, King’s Cross

King’s Cross has welcomed frothee, a minimalist café dedicated almost entirely to matcha. With clean interiors and a short but stylish menu, it’s quickly become a go-to for anyone wanting more than the standard latte. Expect ceremonial-grade matcha whisked to order, iced drinks designed for Instagram, and playful hybrids that blend coffee and matcha together. It’s the kind of place you pop into for a quick hit of caffeine and end up staying longer, thanks to the calm atmosphere and design-led space. For Londoners, it’s the freshest addition to the capital’s growing crop of matcha-first cafés. 

Follow @FrotheeCafe 

THE WELLNESS CROSSOVER:

The Salad Project, Notting Hill

Wellness favourite The Salad Project has expanded to Notting Hill – and its new space includes a dedicated matcha bar. Beyond the classic latte, the menu experiments with flavours inspired by the brand’s signature salad toppings: maple walnut, hot honey and even spiced blends. The idea is to bring the creativity of the food into the drinks, with matcha as the star. Stop by for a bright green pick-me-up that feels nourishing, but still indulgent enough to replace your afternoon flat white.

Follow @The.Salad.Project 

THE FASHION FAVOURITE:

Café Kitsuné, Covent Garden

Maison Kitsuné’s chic café concept has landed in Covent Garden, and the interiors are as much of a draw as the drinks. Paris-meets-Tokyo design cues set the tone for a menu that includes the now-iconic strawberry matcha latte – made with premium Uji matcha and just the right level of sweetness. It’s already become a go-to for fashion insiders and creatives who want something cooler than a cappuccino.

Visit MaisonKitsune.com 
@JenkiMatcha

THE FOODIE FAVOURITE:

JENKI x Whisk, Borough Market

Borough Market’s latest addition is a sleek bar from cult matcha brand JENKI. Here, the ceremonial side of tea meets inventive twists, with a menu that spans traditional whisked matcha, iced drinks and new ideas like an Earl Grey matcha latte. It’s quickly become a foodie hotspot, drawing both Borough regulars and curious first-timers. The design is minimal but welcoming, and the drinks are consistently excellent. 

Follow @JenkiMatcha 
@DongnaeBristol; Adam Beveridge

THE RESTAURANT DISH:

Dongnae’s Matcha Terrine

 Any chef will tell you that Bristol’s food scene is seriously exciting, and newcomer Dongnae should be at the top of your list for a special lunch on your next visit. In Bristol’s Redland neighbourhood, it serves authentic Korean dishes in a contemporary dining room. After tucking into the likes of sticky chicken wings and wagyu beef, you’ll want to order the kitchen’s only dessert: a matcha terrine, served with a mezcal-infused cream. An unusual but seriously delicious pud made with ceremonial-grade matcha.

Visit Dongnae.co.uk 

THE SNACK:

Popcorn Shed’s Matcha Latte Popcorn

Popcorn Shed is known for playful, unexpected flavours, and its latest limited-edition proves matcha really has gone mainstream. The Matcha Latte Popcorn combines sweet white chocolate notes with earthy matcha powder for a moreish snack that’s just the right side of indulgent. Perfect for Netflix nights or desk drawers.

Visit PopcornShed.com 
@mymelomatcha

THE WELLNESS BRAND:

Melo Matcha

Australian creator Cartia Mallan has channelled her wellness journey into Melo Matcha, a ceremonial-grade brand that puts heritage and mindfulness at the heart of modern rituals. Now stocked exclusively in the UK via DELLI, Melo is sourced from certified tea farms in Kagoshima, Japan and made with the premium Yabukita cultivar – prized for its velvety umami flavour and naturally sweet finish. Whether whisked traditionally, poured over ice or stirred into baking, Melo promises a smooth energy lift without the crash.

Visit Delli.Market

THE TEE:

Damson Madder

Scandi-inspired fashion label Damson Madder has dropped a playful top for those who want to wear their matcha obsession on their sleeve – literally. The ‘Matcha Moments’ tee, cut from organic cotton in an oversized silhouette, comes stamped with bold front and back prints that nod to the ritual.

Visit DamsonMadder.com

THE COLLAB:

Badiani’s Matcha Affogato

Florentine gelato house Badiani has teamed up with OMGTEA  to bring London and Brighton the matcha affogato – and it’s as indulgent as it sounds. Signature Buontalenti gelato is topped with a hot shot of vibrant green ceremonial matcha, creating a balance of creamy sweetness and earthy bitterness. It’s a contemporary reimagining of the Italian classic, perfect for anyone who wants their matcha experience to feel more like dessert.

Follow @Badiani1932 
@badiani1932
@howmatchaofficial

THE WILDCARD:

How Matcha

Marylebone favourite How Matcha has opened a second, three-storey site on Ledbury Road, cementing its reputation as London’s most experimental matcha bar. Beyond the serene interiors – think a dedicated ‘Kintsugi Room’ and a hidden garden terrace – the menu continues to push boundaries. Alongside classics sit creations like the fiery Wasabi Matcha Shot, the sultry Matcha Noir and limited-edition soft-serve collabs with Wild Oats. If you thought you’d tried every variation, How Matcha proves the category is still full of surprises.

Visit HowMatcha.com

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