Brand Spotlight: P.Louise
Brand Spotlight: P.Louise
Beauty
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Brand Spotlight: P.Louise

Meet P.Louise – the beauty powerhouse turning live streams into sell-out events. Whether you’re deep into BeautyTok or just catching up, here’s why its high-impact formulas and pastel-packaged products are some of the most talked-about on social media right now…
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THE HYPE

P.Louise built its following the new-school way: via TikTok Lives, viral make-up tutorials and ultra-glam packaging that’s made for shelfies. What started as a one-product wonder (shout out to the OG Rumour Base) has now grown into a full-scale make-up empire – complete with 12-hour sell-out lives, massive TikTok Shop hauls and a growing army of beauty fans who treat every drop like a major event. It’s easy to understand the hype – products go hard on pigment, blend like a dream and genuinely last all day or night. 

THE FANS

P.Louise has earned its place in the GRWM hall of fame. Make-up artists rate the products for the pay-off, creators love the on-cam glow and beauty obsessives can’t get enough of the drama-meets-detail vibe. From @MollyMae to @LozCurtis, it’s earned the stamp of approval from TikTok royalty. 

WHAT SETS IT APART

While most brands play it safe, P.Louise leans all the way in. The products are fun, full-coverage and made for expression – but behind the pastel packaging are some seriously clever formulas. This is pro-grade pigment without the price tag and performance that lasts far beyond the first swipe. Everything is designed to layer seamlessly, but still feel lightweight on the skin too.
@Plouise1
@Plouise1

THE HERO PRODUCTS

Rumour Base

£3.50 (was £10)

The product that put P. Louise on the map, this creamy base grips onto eyeshadow pigment, smooths texture and makes colour pop. It cancels out redness, primes lids and keeps your eye look locked in all day – no creasing, no fading. Simply buff it on with a flat brush before applying eyeshadow.

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The Cheek Of It Liquid Blush

£5 (was £15)

This TikTok-fave blush delivers a juicy, satin flush that’s buildable and blendable, without ever looking patchy. The doe-foot applicator makes it easy to dot on and blend out with fingers or a brush, and the colour payoff is perfection – just one swipe gives cheeks that glazed, lifted glow. Perfect over foundation or applied straight onto bare skin for a blurred, natural-looking finish.

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Bad B Lip Kits

£22

Each of these kits pairs a creamy, long-wear lip liner with a high-pigment stain that sets down to a smooth, velvety finish. Unlike other stains on the market, this one feels soft and hydrating – no cracking, no dryness, just plush, full-looking lips. Apply the liner to create your desired shape, then fill in with the stain for colour that lasts comfortably.

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Keeping It Cool Primer Stick

£18

Designed to swipe and go, this solid stick instantly cools, smooths texture and preps your skin for make-up. It blurs pores, keeps shine in check and is perfect for summer or oily-skin days when your foundation needs a bit of extra back-up. Use it after skincare, focusing on your T-zone or anywhere make-up tends to slide.

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Swipe Right Away Micellar Water

£12

Gentle enough for sensitive skin but tough enough to melt away a full face of make-up, this micellar water is the quiet hero in the line-up. It removes everything – even waterproof mascara – without stinging or stripping, and the scent is addictive. Use it with a cotton pad as your first cleanse.

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Visit PLOUISE.CO.UK

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.