The Iconic, Anti-Ageing Cream That Really Works

When it comes to products that truly stand the test of time, La Mer’s Moisturizing Soft Cream is up there at the top. Powered by Miracle Broth™ – La Mer’s youth-renewing elixir with 50 years of research behind it – it has countless famous fans who swear by the silky smooth texture for plumping and hydrating skin.



The original Crème de La Mer still has an enduring appeal but La Mer has evolved its moisturiser portfolio, each formula with their own unique benefits, from the 'ultra-rich crème' to 'lightweight lotions' that provide a texture to match specific skin's needs. Enter its latest formulation – The New Moisturizing Soft Cream – which has been designed for all skin types, including those prone to sensitivities and seeking anti-ageing benefits. Its new, cushion-y texture is hugely popular too – lightweight and seriously soft, it never suffocates or feels too heavy, making it perfect for the change of season ahead. Newer technology also allows this innovative formula to both prevent and treat the signs of ageing – think a more lineless look and skin that is firmer, plumper and more youthful-looking – the latter is something 86% of testers said they noticed after four weeks of use.* You can shop The New Moisturizing Soft Cream in five different sizes, from 15ml to 250ml to suit your individual needs and budget. 

The driving force behind the cult following of La Mer’s moisturiser is down to its perfect combination of sensoriality and efficacy. The New Moisturizing Soft Cream’s ultra-luxurious texture is satisfying to apply and is packed with unique sea-sourced ingredients, which makes it unlike anything else on the market. One of the most notable ingredients is the sustainably harvested giant sea kelp. Blended with vitamins, minerals and other nutrients, this goes through a fermentation process of three to four months, using light and sound energy to enhance its potency and produce the key ingredient Miracle Broth™. Powered by these ingredients it helps to support skin’s barrier lipids, essential fatty acids which are vital to keep your skin looking plump and healthy. At the same time, it works to give you a youthfully firm, more lineless look today and helps prevent the look of signs of ageing tomorrow.

The biggest addition to this new cream is the development and inclusion of billions of moisture spheres, now graduated in size. These break down and burst onto the skin with every touch, delivering moisture and nourishment deep down into your skin's surface. They help to provide long-lasting hydration and give an instant smoothing effect that firms skin and diffuses the appearance of fine lines and wrinkles. Add this to its anti-irritant properties and ingredients like shea butter, eucalyptus and sunflower oil and you have a multi-purpose formula that helps keep your complexion radiant and balanced with a more even looking tone.