Breadcrumbs ![How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market](https://media.sheerluxe.com/Y_neUfLAF6Tgsy7RVRasXZqAYAA=/500x221/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-conversations-podcast-230426-how-rachael-wilde-built-bouf-hero.jpg) [SheerLuxe Podcast](/video/sheerluxe-podcast) / 23 April 2026 # How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market In this episode of SheerLuxe Conversations, Sapna sits down with Rachael Wilde, co-founder of cult Australian acne brand The Breakout Hack and, most recently, Bouf haircare. Rachael shares the full story behind building two fast-growing beauty brands, from licensing breakthrough skincare technology to launching Bouf’s patented hair science just eight months ago. She opens up about what it really takes to turn innovation into a standout brand and why understanding your customer is everything. We also dive into her personal journey with acne and hair health, the ingredients she swears by and the common hair myths she’s keen to bust. Plus, Rachael takes us through her everyday routine, her favourite products from Bouf and the viral TikTok moment that helped scale her first brand. Watch on to hear insider advice, founder insights and plenty of honest, practical tips from one of the most exciting voices in beauty right now. [ Save To My Favourites ](/user/login?destination=/markdownify/node/52210) All products on this page have been selected by our editorial team, however we may make commission on some products. Remote video URL [SheerLuxe Podcast](/video/sheerluxe-podcast) / 23 April 2026 # How Rachael Wilde Built Bouf, Scaled A Viral Haircare Brand & Disrupted The Hair Loss Market In this episode of SheerLuxe Conversations, Sapna sits down with Rachael Wilde, co-founder of cult Australian acne brand The Breakout Hack and, most recently, Bouf haircare. Rachael shares the full story behind building two fast-growing beauty brands, from licensing breakthrough skincare technology to launching Bouf’s patented hair science just eight months ago. She opens up about what it really takes to turn innovation into a standout brand and why understanding your customer is everything. We also dive into her personal journey with acne and hair health, the ingredients she swears by and the common hair myths she’s keen to bust. Plus, Rachael takes us through her everyday routine, her favourite products from Bouf and the viral TikTok moment that helped scale her first brand. Watch on to hear insider advice, founder insights and plenty of honest, practical tips from one of the most exciting voices in beauty right now. [ Save To My Favourites ](/user/login?destination=/markdownify/node/52210) *more from* Video [View All Video](/video) ![48 Hours In Rome: City Break Style, Italian Food & Hidden Gems](https://media.sheerluxe.com/sl1q1Vc1gvpO6qqQtxf_RDFlpjE=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fportrait.jpg) [INSIDE SL](/video/inside-sl) / 01 December 2025 [## 48 Hours In Rome: City Break Style, Italian Food & Hidden Gems ](/video/inside-sl/48-hours-in-rome-city-break-style-italian-food-hidden-gems) ![Wellbeing In Midlife, Menopause Myths & Self-Confidence At Any Age](https://media.sheerluxe.com/Yz6rOvgc76xq5BgW4GTG-aqQ5BI=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fportrait-3_1.jpg) [Video](/video) / 27 November 2025 [## Wellbeing In Midlife, Menopause Myths & Self-Confidence At Any Age ](/video/wellbeing-in-midlife-menopause-myths-self-confidence-at-any-age) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsw18.sheerluxe.com%2Fvideo%2Fsheerluxe-podcast%2Fhow-rachael-wilde-built-bouf-scaled-a-viral-haircare-brand-disrupted-the&t=How+Rachael+Wilde+Built+Bouf%2C+Scaled+A+Viral+Haircare+Brand+%26+Disrupted+The+Hair+Loss+Market) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsw18.sheerluxe.com%2Fvideo%2Fsheerluxe-podcast%2Fhow-rachael-wilde-built-bouf-scaled-a-viral-haircare-brand-disrupted-the&description=How+Rachael+Wilde+Built+Bouf%2C+Scaled+A+Viral+Haircare+Brand+%26+Disrupted+The+Hair+Loss+Market&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at . Fashion. Beauty. Culture. Life. Home Delivered to your inbox, daily [Subscribe](/signup)