Breadcrumbs ![This British Brand Knows The Secret To Effortless Style](https://media.sheerluxe.com/pVA-T_2i_0Vx-L5O-uDfI6lrAhU=/500x221/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-hero.jpg) ![This British Brand Knows The Secret To Effortless Style](https://media.sheerluxe.com/V7h0n1Rg3V9wKGRTdYb4snTX2_U=/400x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-mobile-thumb.jpg) [Shopping](/fashion/shopping) / 28 April 2026 # This British Brand Knows The Secret To Effortless Style Less is more, and Emello knows it. Founded by Victoria Price, the London label has built a contemporary uniform for busy, stylish women – one that removes the guesswork from getting dressed without compromising on style. Here's why it deserves a place in your wardrobe… [ Save To My Favourites ](/user/login?destination=/markdownify/node/52175) Created in partnership with Emello ## ABOUT THE BRAND [Emello](https://emello.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=launch&utm_content=homepage) was founded in 2025 by Victoria Price – a qualified accountant with over two decades of experience, who became one of the youngest people at the time to make Partner at Ernst & Young, aged just 32. After years balancing a high-pressure career, three children & the desire to look & feel her best, she saw a gap: clothing that truly meets the needs of modern women. Emello is the answer – a refined, grown-up label that simplifies your wardrobe without compromising style. ## THE INSPIRATION The Emello woman is busy, dynamic and unapologetically stylish – and the collection reflects that. In a grown-up palette of terracotta, navy and ivory, these are timeless, hard-working pieces designed to remove decision fatigue, ensuring you look polished and feel confident, whatever's on the agenda. [ ![](https://media.sheerluxe.com/CtwBZSyRqXmmvA1aEsOxuOGZTzA=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-extra.jpg) ](https://emello.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=launch&utm_content=homepage) ## WHAT'S DIFFERENT [Emello](https://emello.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=launch&utm_content=homepage) stands apart through its commitment to craft. Its Italian-made knitwear, produced in family-run factories with generations of expertise, is designed to transcend seasons. Made in small batches, these are considered, investment pieces – not trend-driven, but made to last and to earn their place in your wardrobe year after year. ## SHOP THE COLLECTION ![Tonal Ribbed Knit Tank Top](https://media.sheerluxe.com/87SsjOIu7XSaXNxTK6XqHGIwZ2o=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-1.jpg) [#### Tonal Ribbed Knit Tank Top](https://emello.com/products/tonal-ribbed-knit-tank-top-tops-red?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=tonal_ribbed_tank_red) £190 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Ribbed Quarter Zip Sweater In Cotton Cashmere](https://media.sheerluxe.com/qgZRxZRjXzALgp9k6d4jGgW1NnM=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-full-bleed-1.jpg) [#### Ribbed Quarter Zip Sweater In Cotton Cashmere](https://emello.com/products/ribbed-half-zip-sweater-tops-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=ribbed_half_zip_cream) £380 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Tonal Ribbed Knit Trousers](https://media.sheerluxe.com/KZs33jFs1y36lJ5rYmqOD_u5s4Y=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Ftonal-ribbed-knit-trousers.jpg) [#### Tonal Ribbed Knit Trousers](https://emello.com/products/tonal-ribbed-knit-trousers-bottoms-red-ss2026?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=tonal_ribbed_trouser_red) £350 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Bouclé Wide Leg Trousers](https://media.sheerluxe.com/xbxh18VTZnCOI9CC9gLMU50gDOQ=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fboucle-wide-leg-trousers-2_0.jpg) [#### Bouclé Wide Leg Trousers](https://emello.com/products/boucle-wide-leg-trousers-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=boucle_wide_leg_cream) £320 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Tonal Ribbed Knit Tank Top](https://media.sheerluxe.com/vGMzXFJmEPm028ZV_-sNxAJw8J0=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Ftonal-ribbed-knit-tank-top.jpg) [#### Tonal Ribbed Knit Tank Top](https://emello.com/products/tonal-ribbed-knit-tank-top-tops-white?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=tonal_ribbed_tank_white) £190 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Quarter-Zip Funnel-Neck Sweatshirt](https://media.sheerluxe.com/_EXnrCdptkVUu704nm5NyH9qAZU=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fquarter-zip-funnel-neck-sweatshirt-navy.jpg) [#### Quarter-Zip Funnel-Neck Sweatshirt](https://emello.com/products/half-zip-funnel-neck-top-navy?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=half_zip_funnel_navy) £150 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Double Waistband Knitted Trousers](https://media.sheerluxe.com/rxVI2EbBgrP0Bb9T5H_-wiB0o3M=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-2.jpg) [#### Double Waistband Knitted Trousers](https://emello.com/products/double-waistband-knitted-trousers-navy?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=double_waistband_trouser_navy) £380 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") There's something quietly luxurious about a perfectly matched co-ord – COMFORTABLE ENOUGH TO LIVE IN, considered enough to wear anywhere. It will be one of the HARDEST WORKING staples in your wardrobe. ![Stripe Knit Wide Leg Trousers](https://media.sheerluxe.com/YEEx_LrDLRUT7NA0_E2Wg20gySw=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-full-bleed-2.jpg) [#### Stripe Knit Wide Leg Trousers](https://emello.com/products/stripe-knit-wide-leg-trousers-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=stripe_wide_leg_cream) £350 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Double-Layer Top](https://media.sheerluxe.com/BVjAIvVUca510FZjb2t_DcbIHO8=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fdouble-layer-top-in-lyocell.jpeg) [#### Double-Layer Top](https://emello.com/products/double-layer-top-black?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=double_layer_top_black) £110 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Ribbed Wide-Leg Trousers](https://media.sheerluxe.com/OPaIPLfUde9bdCbqBluXhluTpqw=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fribbed-wide-leg-trouser-in-cotton-cashmere-1.jpg) [#### Ribbed Wide-Leg Trousers](https://emello.com/products/ribbed-wide-leg-trouser-bottoms-brown?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=ribbed_wide_leg_brown) £380 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Sweatshirt With Debossing](https://media.sheerluxe.com/nwPzLjCMAIwRDVdbnNe3yIpib0c=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsweatshirt-with-debossing-in-lyocell.jpeg) [#### Sweatshirt With Debossing](https://emello.com/products/sweatshirt-debossed-tops-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=debossed_sweatshirt_cream) £170 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Relaxed Straight Leg Trousers](https://media.sheerluxe.com/rkZEj9ujmnOgVwTq8G6v8zppAuA=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Frelaxed-straight-leg-trousers.jpg) [#### Relaxed Straight Leg Trousers](https://emello.com/products/relaxed-straight-leg-trousers-red?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=relaxed_trouser_red) £150 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Ribbed Pocket Tee](https://media.sheerluxe.com/mHnOqtS-6wrKHcH1rB_ToELB9hc=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-3.jpg) [#### Ribbed Pocket Tee](https://emello.com/products/ribbed-pocket-tee-tops-red?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=ribbed_pocket_tee_red) £100 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Open Knit Polo Top](https://media.sheerluxe.com/DRbiFTc8jFrEO_c3iZa7rSbsZrE=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-4.jpg) [#### Open Knit Polo Top](https://emello.com/products/open-knit-polo-top-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=open_knit_polo_cream) £280 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Open Knit Trousers](https://media.sheerluxe.com/DM3wGbieCb5aaFL7hzOf6CcQzho=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-5.jpg) [#### Open Knit Trousers](https://emello.com/products/open-knit-trousers-bottoms-cream-ss2026?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=open_knit_trouser_cream) £300 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Supima Cotton Pocket Tee](https://media.sheerluxe.com/AJ3ZembTXbbEZOvRFapKOKaKxOs=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsupima-cotton-pocket-tee.jpg) [#### Supima Cotton Pocket Tee](https://emello.com/products/supima-cotton-pocket-tee-tops-white?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=supima_tee_white) £100 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Structured Layered Vest](https://media.sheerluxe.com/O55aDrVSTGvlUN9c1GIAkwEzmo0=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fstructured-layered-vest.jpg) [#### Structured Layered Vest](https://emello.com/products/vest-layered-top-fig?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=vest_layered_fig) £140 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![Relaxed Straight Leg Trousers](https://media.sheerluxe.com/q_cZoWKHfke4rFXXgPuJrLGS6XA=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Femello-relaxed-straight-leg-trousers-em2-resized.jpg) [#### Relaxed Straight Leg Trousers](https://emello.com/products/relaxed-straight-leg-trousers-cream?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=relaxed_trouser_cream) £150 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") ![ Quarter-Zip Funnel-Neck Sweatshirt](https://media.sheerluxe.com/CTc9AC9wo8AX9WrNTUVE0NCXnD0=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fquarter-zip-funnel-neck-sweatshirt.jpg) [#### Quarter-Zip Funnel-Neck Sweatshirt](https://emello.com/products/half-zip-funnel-neck-top-red?utm_source=sheerluxe&utm_medium=editorial&utm_campaign=emello_launch&utm_content=half_zip_funnel_red) £150 [ Flag this item ](/user/login?destination=/markdownify/node/52175 "Add product to my favourites") *Shop the collection at* [EMELLO.COM](https://emello.com/?utm_source=sheerluxe&utm_medium=referral&utm_campaign=launch&utm_content=homepage) *more from* Fashion [View All Fashion](/fashion) ![Join Sapna & Lu At A Special Festive 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