Breadcrumbs ![8 New Hero Buys Under £20](https://media.sheerluxe.com/JeCNo96qaTTCn1jieAsAJzJFHOY=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fsl-site-assets-170426-thumb-hero-beauty-under-ps20.png) Images: L'Oréal Paris [Beauty](/beauty) / 17 April 2026 # 8 New Hero Buys Under £20 From the latest lip products and affordable tools to next-generation cushion foundations, these are the beauty buys under £20 to have on your radar right now… ByOrin Carlin / [ Save To My Favourites ](/user/login?destination=/markdownify/node/52092) Images: L'Oréal Paris All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/WjC3QDMErWu5L35Hc2RsEOA8kWw=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fkiko-glow-fusion_1.png) ](https://www.awin1.com/cread.php?awinmid=7885&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.kikocosmetics.com%2Fen-gb%2Fp%2Fglow-fusion-gleam-dream-highlighter-02-52060%2F) ## For Lit-From-Within Skin #### Glow Fusion Gleam Dream Highlighter, £14.99 | KIKO Milano Luminous and flattering, Kiko’s new Glow Fusion highlighter is the key to lit-from-within skin. We love the precise sponge applicator which allows you to apply the formula directly onto the areas of the face where the light naturally hits, including the tops of the cheekbones up towards the temples. *Available at* [KIKOCOSMETICS.COM](https://www.awin1.com/cread.php?awinmid=7885&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.kikocosmetics.com%2Fen-gb%2Fp%2Fglow-fusion-gleam-dream-highlighter-02-52060%2F) [ ![](https://media.sheerluxe.com/F79cYe0sSZl-mlSd47Swr2-sXg0=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Ftirtir-mood-glider-lip-blush-stick_0.png) ](https://amzn.to/4msmDfi) ## For A Healthy Glow #### Mood Glider Lip & Blush Stick, £13.60 (was £17) | TIRTIR We’re always here for a multitasker. K-Beauty favourite TirTir has just dropped Mood Glider, which can be dabbed onto the apples of the cheeks to perk up dull skin, and across the lips for a cohesive tonal moment. The soft, melty formula blends seamlessly, and can be built up for greater impact. *Available at* [AMAZON.CO.UK](https://amzn.to/4msmDfi) [ ![](https://media.sheerluxe.com/MFmQM1wiIMnzCyClZyjjPNAAgsg=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fkay-beauty-hydra-cloud-cushion-foundation_0.png) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Fcomplexion%2Ffoundation%2Fhydra-cloud-cushion-foundation-MUK200062986.html) ## For On-The-Go Coverage #### Hydra Cloud Cushion Foundation, £20 | Kay Beauty Cushion foundation formats are coming back round, and the technology is so much more sophisticated than before. Powered by skin-friendly ingredients such as hyaluronic acid and squalane to keep your skin hydrated and comfortable throughout the day, Kay Beauty’s version is one to know if you lean towards a lighter, more breathable base. Plus, it’s super handy to throw in your bag for on-the-move top-ups. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fmakeup%2Fcomplexion%2Ffoundation%2Fhydra-cloud-cushion-foundation-MUK200062986.html) --- [ ![](https://media.sheerluxe.com/-gptcs2g4XvGdsUGfhyMjNaLgI4=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fmorphe-m200-dual-ended-cream-powder-blush-brush_1.png) ](https://uk.morphe.com/products/m200-dual-ended-blush-brush) ## For Perfecting Your Technique #### M200 Dual-Ended Cream & Powder Blush Brush, £20 | Morphe Morphe’s brushes punch well above their price point, and this one is no exception. Crafted from silky-soft, silver ion-infused bristles (meaning you’re less likely to break out), it’s perfect for adding dimension to the face. Use the denser, angled end to buff in creams or liquids, and the tapered end to sweep powder over the top for a blush look that actually lasts. *Available at* [MORPHE.COM](https://uk.morphe.com/products/m200-dual-ended-blush-brush) [ ![](https://media.sheerluxe.com/5U7vrqbusHdM4lH9RwpurkUcCWY=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Ficonic-london-underglow-matcha-melting-cleanser_1.png) ](https://www.awin1.com/cread.php?awinmid=1402&awinaffid=69421&ued=https%3A%2F%2Fwww.marksandspencer.com%2Funderglow-matcha-melting-cleansing-balm-40g%2Fp%2Fhbp61230852) ## For A Soft, Supple Feel #### Underglow Matcha Melting Cleansing Balm, £16 | Iconic London If you’re on the hunt for a new cleansing balm, Iconic London has you covered. The hero ingredient is matcha – a powerful antioxidant loved for its ability to brighten – alongside barrier-friendly ceramides. Breaking down SPF, make-up and all the day’s grime, it transforms into a creamy milk when it comes into contact with water, leaving your skin supple and glowing. We also need a moment of appreciation for the ultra-satisfying, twist-up dispenser design. *Available at* [MARKSANDSPENCER.COM](https://www.awin1.com/cread.php?awinmid=1402&awinaffid=69421&ued=https%3A%2F%2Fwww.marksandspencer.com%2Funderglow-matcha-melting-cleansing-balm-40g%2Fp%2Fhbp61230852) [ ![](https://media.sheerluxe.com/8GLBOvW94sb1dTlhKjx9Kbmwqv8=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fbeing-goodbye-frizz-mousse_0.png) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50336&murl=https%3A%2F%2Fwww.superdrug.com%2Fhair%2Fhair-styling%2Fhair-mousse%2Fbeing-goodbye-frizz-mousse-175-ml%2Fp%2F861530) ## For Taming Flyaways #### Goodbye Frizz Mousse, £4.66 (was £7) | Being Buzzy newcomer Being is a great brand to know for quality haircare on the high street. Formulated with nourishing jojoba and almond oil, this airy foam works overtime, creating body, defining wave patterns, and gently minimising frizz without weighing down your hair. *Available at* [SUPERDRUG.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50336&murl=https%3A%2F%2Fwww.superdrug.com%2Fhair%2Fhair-styling%2Fhair-mousse%2Fbeing-goodbye-frizz-mousse-175-ml%2Fp%2F861530) --- [ ![](https://media.sheerluxe.com/RbyR5e9s9AwmnFCAly8i0bWcJJ0=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Fnaturium-the-calmer-ceramide-body-wash.png) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fbath-body%2Fbody-cleanser%2Fbody-wash%2Fthe-calmer-ceramide-body-wash-MUK200062592.html) ## For A Calming Shower Moment #### The Calmer Ceramide Body Wash, £19 | NATURIUM Naturium continues to nail bodycare. Gentle and creamy, this bodywash is one to reach for if your skin is dry and irritated. Powered by kind-to-skin ceramides and colloidal oatmeal, it gently relieves inflammation and encourages barrier repair. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fbath-body%2Fbody-cleanser%2Fbody-wash%2Fthe-calmer-ceramide-body-wash-MUK200062592.html) [ ![](https://media.sheerluxe.com/lVGCiwvx0jkJrF5_HxMmelacwzs=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F04%2Floreal.png) ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.boots.com%2Floreal-paris-blurfiller-blurring-lip-contour-lip-liner-10382226) ## For A Cool-Girl Lip #### Blurfiller Blurring Lip Contour Lip Liner, £10.99 | L'Oréal Paris The ‘blurred lips’ trend is huge right now, and it’s never been easier to get that soft, slightly diffused-looking finish. Use L’Oréal’s new thick-tip liner around the edges of your lips to create subtle volume – the result feels really pretty and effortless. *Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.boots.com%2Floreal-paris-blurfiller-blurring-lip-contour-lip-liner-10382226) *more from* Beauty [View All Beauty](/beauty) ![What’s On Our Cyber Monday Wish List At Space NK](https://media.sheerluxe.com/gzgKvLvdgsXwZC8uUmWkMFHeVZY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fspace-nk-cybermon-hero.jpg) [Beauty](/beauty) / 01 December 2025 [## What’s On Our Cyber Monday Wish List At Space NK ](/beauty/whats-on-our-cyber-monday-wish-list-at-space-nk) ![Meet Our Party-Season Make-Up MVP ](https://media.sheerluxe.com/4ai9MafwmAdpIM2lM0WPJ8DaZp0=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-251125-thumb-commercial-laura-mercier.jpg) [Make-up](/beauty/make-up) / 01 December 2025 [## Meet Our Party-Season Make-Up MVP ](/beauty/make-up/meet-our-party-season-make-up-mvp) ![The Best High-Street Make-Up, As Chosen By A Pro](https://media.sheerluxe.com/gTftFJRaXeD1DS7FpXROm8lkivY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-hero-social-embed-mollie-b-high-street-make-up-2.png) [Make-up](/beauty/make-up) / 27 November 2025 [## The Best High-Street Make-Up, As Chosen By A Pro ](/beauty/make-up/the-best-high-street-make-up-as-chosen-by-a-pro) ![8 Under-£25 Anti-Ageing Moisturisers We Really Rate](https://media.sheerluxe.com/k2Qm1211BDoPhvyu-zmJraUzOFw=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2F2-sl-portrait-271125-anti-ageing-moisturisers.jpg) [Skincare](/beauty/skincare) / 27 November 2025 [## 8 Under-£25 Anti-Ageing Moisturisers We Really Rate ](/beauty/skincare/best-anti-wrinkle-moisturiser) ![The Luxe Beauty Gifts That Are Guaranteed To Impress This Christmas](https://media.sheerluxe.com/mRtTxSLR8EIScnog7Uc5YffQBUc=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-dior-2.png) [Beauty](/beauty) / 27 November 2025 [## The Luxe Beauty Gifts That Are Guaranteed To Impress This Christmas ](/beauty/the-luxe-beauty-gifts-that-are-guaranteed-to-impress-this-christmas) ![Ten Make-Up Tips From Bobbi Brown](https://media.sheerluxe.com/XVNTOSd367SpFqO31ndDuTPxzVA=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-gold-171125-site-assets-bobbi-brown-thumb.jpg) [Health & Beauty](/gold/health-beauty)/ 17 November 2025 [## Ten Make-Up Tips From Bobbi Brown ](/beauty/make-up/ten-make-up-tips-from-bobbi-brown) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsw18.sheerluxe.com%2Fbeauty%2F8-new-hero-buys-under-ps20&t=8+New+Hero+Buys+Under+%C2%A320) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsw18.sheerluxe.com%2Fbeauty%2F8-new-hero-buys-under-ps20&description=8+New+Hero+Buys+Under+%C2%A320&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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