Breadcrumbs ![Karen Wazen On What It Really Takes To Build A Global Brand](https://media.sheerluxe.com/aVfax_YXQZbuAVqvyoKoTmbkdjk=/500x221/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fhero-6_0.jpg) ![Karen Wazen On What It Really Takes To Build A Global Brand](https://media.sheerluxe.com/b44ll5Ze7KgsSHAMsx--KQ-DTI0=/400x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fportrait-6.jpg) [Conversations](/video/conversations) / 31 March 2026 # Karen Wazen On What It Really Takes To Build A Global Brand In this episode of In Conversation With, Georgie Coleridge Cole meets digital entrepreneur and global tastemaker Karen Wazen. With over eight million Instagram followers, Karen has built a standout international brand spanning eyewear, accessories and investment ventures – all while keeping family, authenticity and community at the heart of everything she does. From walking the Grammys red carpet to running multiple businesses with her husband, she shares what it really takes to juggle life in the public eye. In this candid chat, Georgie and Karen explore her journey from content creator to founder, her approach to motherhood and marriage, and the importance of a strong support system. They also discuss wellness habits, career highs, navigating pressure and staying grounded, plus her advice for women building something of their own. [ Save To My Favourites ](/user/login?destination=/markdownify/node/51114) Remote video URL [Conversations](/video/conversations) / 31 March 2026 # Karen Wazen On What It Really Takes To Build A Global Brand In this episode of In Conversation With, Georgie Coleridge Cole meets digital entrepreneur and global tastemaker Karen Wazen. With over eight million Instagram followers, Karen has built a standout international brand spanning eyewear, accessories and investment ventures – all while keeping family, authenticity and community at the heart of everything she does. From walking the Grammys red carpet to running multiple businesses with her husband, she shares what it really takes to juggle life in the public eye. In this candid chat, Georgie and Karen explore her journey from content creator to founder, her approach to motherhood and marriage, and the importance of a strong support system. They also discuss wellness habits, career highs, navigating pressure and staying grounded, plus her advice for women building something of their own. [ Save To My Favourites ](/user/login?destination=/markdownify/node/51114) *Disclaimer: This podcast episode was recorded on 22nd February 2026, prior to the outbreak of conflict in the Middle East. Please note that any references or discussions reflect the context and information available at the time of recording.* *more from* Video [View All Video](/video) ![48 Hours In Rome: City Break Style, Italian Food & Hidden Gems](https://media.sheerluxe.com/sl1q1Vc1gvpO6qqQtxf_RDFlpjE=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fportrait.jpg) [INSIDE SL](/video/inside-sl) / 01 December 2025 [## 48 Hours In Rome: City Break Style, Italian Food & Hidden Gems ](/video/inside-sl/48-hours-in-rome-city-break-style-italian-food-hidden-gems) ![Wellbeing In Midlife, Menopause Myths & Self-Confidence At Any Age](https://media.sheerluxe.com/Yz6rOvgc76xq5BgW4GTG-aqQ5BI=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fportrait-3_1.jpg) [Video](/video) / 27 November 2025 [## Wellbeing In Midlife, Menopause Myths & Self-Confidence At Any Age ](/video/wellbeing-in-midlife-menopause-myths-self-confidence-at-any-age) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsw18.sheerluxe.com%2Fvideo%2Fconversations%2Fkaren-wazen-on-what-it-really-takes-to-build-a-global-brand&t=Karen+Wazen+On+What+It+Really+Takes+To+Build+A+Global+Brand) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsw18.sheerluxe.com%2Fvideo%2Fconversations%2Fkaren-wazen-on-what-it-really-takes-to-build-a-global-brand&description=Karen+Wazen+On+What+It+Really+Takes+To+Build+A+Global+Brand&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at . Fashion. Beauty. Culture. Life. Home Delivered to your inbox, daily [Subscribe](/signup)