Breadcrumbs ![Everything A Cool Brand Owner Is Loving ](https://media.sheerluxe.com/j7jX6dgLDzrhCPHafdYgIYk8Mak=/500x221/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fsl-site-assets-050326-hero-my-favourite-things.png) ![Everything A Cool Brand Owner Is Loving ](https://media.sheerluxe.com/3K-ljikEI4bvaGAi79NVWPsepNg=/400x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fsl-site-assets-050326-thumb-my-favourite-things.png) [Interviews](/fashion/interviews) / 06 March 2026 # Everything A Cool Brand Owner Is Loving As the founder of accessories label Verafied, it’s no surprise to hear Vera C. Wang’s wardrobe is built on the same quietly luxurious aesthetic that informs her own brand. As a lifelong devotee of 90s minimalism and with a keen eye for all things beauty, travel and culture, we were keen to see what’s she’s loving right now… ByHarriet Russell [ Save To My Favourites ](/user/login?destination=/markdownify/node/50724) Images: Verafied; Refy; The Parisian Vintage All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/yXQT5Z3vakcdG76nS2Gf9Dfc4RU=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fsl-060326-verafied-favourite-things-1_0.png) ](https://www.instagram.com/verafied_official/) The Parisian Vintage; Madewell; Verafied #### *1. The New-Season Piece* Hermès leather is in a league of its own. I work with leather every day, so I recognise the brand’s sourcing and craftsmanship are on a different level. Owning an Hermès [leather jacket](https://www.hermes.com/uk/en/product/equestrian-jacket-H6E1231D30234/) feels like meeting a hero: you just want to understand what makes them so exceptional. Luckily, there are a lot of [vintage ones](https://www.therealreal.com/products/women/clothing/jackets/hermes-vintage-late-1990-s-early-2000-s-biker-jacket-s8qwt) of the market that aren’t so crazily priced. #### *2. The Shoes* I’m definitely a heels girl. This season, I’ll be living in sharp, minimalist stilettos and barely-there strappy sandals – styles that feel clean, architectural and elongating. I’ve long been a fan of Saint Laurent heels but I recently tried a few [Alaïa pairs](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-gb%2Fshop%2Fproduct%2Falaia%2Fshoes%2Fhigh-heel%2Ftong-90-patent-leather-sandals%2F1647597356379291), and was genuinely impressed by how comfortable they are. #### *3. The Dress* A Victoria Beckham [midi dress](https://www.awin1.com/cread.php?awinmid=28661&awinaffid=69421&ued=https%3A%2F%2Fwww.victoriabeckham.com%2Fproducts%2Fbela-midi-dress-in-black) is one of the best day-to-night investments you can make in your wardrobe. I really admire how her pieces drape – she takes a simple, elegant silhouette and gives it a subtle twist, while effortlessly flattering the body. #### *4. The Bag* Of course, I’m loyal to our [Verafied](https://verafiedny.com/) collections. Right now, I’m taking the [Club Bag](https://verafiedny.com/products/chocolate-club-bag) everywhere – to work, the gym… I find it fits my needs perfectly. For something smaller and better suited for that day-to-night transition, the [Café Mini](https://verafiedny.com/products/black-cafe-mini) is so compact but still fit the largest phone, a camera, wallet – all the essentials. #### *5. The Jewellery* I’m not usually a big jewellery person but recently I added a [Tiffany cocktail ring](https://www.tiffany.co.uk/jewelry/rings/18k-yellow-gold-green-jade-rings-1412664139.html) to my collection. It’s bold yet elegant – the kind of piece that feels effortless while still making a statement. #### *6. The Timepiece* The ultimate timepiece is classic and understated – something that transcends trends and can be worn every day. If you’re really ready to invest, the wish list piece has to be a Patek Philippe [Golden Ellipse](https://www.patek.com/en/collection/golden-ellipse). #### *7. The Denim* Madewell does some of the best affordable denim on the market. The fit and cut are unparalleled at this price point. This season, I have my eye on the [Jules slim-straight jean](https://www.madewell.com/gb/p/womens/clothing/jeans/straight-leg-jeans/the-jules-slim-straight-jean/NX989/). #### *8. The Outerwear* There are two brands doing outerwear so well at the moment: Sportmax and Phoebe Philo. This [fitted shirt jacket](https://gb.sportmax.com/p-sp2041076106003-spxottelia-black?) is such a good everyday piece – perfect for the office – and this [cropped aviator](https://www.phoebephilo.com/products/cropped-aviator-jacket-black-leather?country=GB) is also high on my wish list. #### *9. The Knitwear* Again, it’s Hermès. I’ve had a vintage [turtleneck](https://www.hermes.com/uk/en/product/detail-h-turtleneck-sweater-H567202HA4TXL/) for years and the material is truly out of this world. Just like its leather, the house works the finest knitted materials. It’s no surprise, it’s investing in Italian mill Lanificio Colombo in order to secure the finest cashmere for its collections. #### *10. The Up & Coming Brand* [Alfie Paris](https://www.alfieparis.com/) is doing really cool things. Just like my own style, the aesthetic is very much informed by 90s minimalism and each collection celebrates a timeless, pared-back approach to style. I also like how it delicately blurs the lines between masculinity and femininity. #### *11. The Fashion Week Show* For me, the highlight of New York Fashion Week was [Calvin Klein](https://www.calvinklein.co.uk/). I’ve been collecting vintage Calvin pieces for years, so it was such a joy to see them back on the runway. Each season keeps getting better – a reminder that Calvin Klein still shapes the conversation around refined minimalism. #### *12. The Trend* While the 90s are definitely trending, I’ve loved the look my whole life. My two favourite designers are [Tom Ford](https://www.tomford.com/) (particularly his Gucci era) and [Alexander McQueen](https://www.alexandermcqueen.com/en-gb). It was all about precision: simple, minimal, yet undeniably powerful. I love how McQueen applied his Savile Row craftsmanship to every trouser suit, turning tailoring into art. That mix of structure, sensuality and edge is exactly why this ‘trend’ feels so timeless today. #### *13. The Sunglasses* [Vehla](https://vehla.com/products/cleo-black-smoke) is a brand that has really tapped into the 90s look in a cool and modern way. Everything it does feels so on point but like it won’t fall out of style. #### *14. The Store* [The Parisian Vintage](https://www.theparisianvintage.com) is my go-to every time I’m in Paris. It stocks a whole host of vintage brands – some of which are no longer in existence – alongside luxury labels but all at surprisingly friendly prices. It’s a really curated mix that feels so chic. [ ![](https://media.sheerluxe.com/n_YHY3u_dEck5gP-3FhzGxrV4AM=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fsl-060326-verafied-favourite-things-3.jpg) ](https://www.instagram.com/verafied_official/) [ ![](https://media.sheerluxe.com/Y7iPFqVAccfIJXv6f3MRy_WJrwE=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fsl-060326-verafied-favourite-things-4.jpg) ](https://www.instagram.com/verafied_official/) #### *15. The Beauty Essentials* A couple of beauty discoveries I’ve made recently include [The Minimalist](https://meritbeauty.sjv.io/vPXy7W) by Merit. The whole ethos of that brand really speaks to me. I also love the [Lip Duo](https://meritbeauty.sjv.io/rEQQYB). REFY is another beauty name making real waves – I really like [the lip glosses](https://refybeauty.sjv.io/POOW5R). #### *16. The Beauty Tool* If there’s one tool I use on repeat, it’s my [Dyson Airwrap](https://www.dyson.co.uk/hair-care/hair-stylers/airwrap-origin/nickel-copper). Nothing compares. Yes, it’s an investment, but a bit like my wardrobe, when I think about cost per wear, it’s worth it. #### *17. The Skincare Hero* La Roche-Posay makes some of the most hydrating products on the market – they’re great to bring on a ski trip for ultra protection in extreme weather conditions. My two picks are the [Cicaplast Balm B5 UV SPF 50](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&ued=https%3A%2F%2Fwww.boots.com%2Fla-roche-posay-cicaplast-b5and-baume-spf50-40ml-10340899) and the [Rich Hyaluronic Acid Face Cream](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fla-roche-posay-hydraphase-ha-intense-rich-moisturiser-50ml%2F12867793%2F). #### *18. The Scent* If I have a signature scent, it’s probably Creed’s [Silvery Mountain Water](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=44027&murl=https%3A%2F%2Fwww.creedfragrances.co.uk%2Fproducts%2Fsilver-mountain-water%3Fcountry%3DGB%26variant%3D46601546498358). It’s fresh, crisp and elegant, with a subtle musky finish. #### *19. The Book* One of my favourite reads over the last few months has been [*Alexander McQueen: The Life and the Legacy*](https://amzn.to/4l8rJg9) by Judith Watt[,](https://amzn.to/4l8rJg9) who is a fashion historian and a close personal friend of Lee’s. It offers a close-up look at his life, legacy and visionary genius. #### *20. The Film* There are three films I could probably watch over and over again. *The Talented Mr. Ripley* (1999) – the 90s tailoring and coastal elegance is second to none. *A Single Man* (2009) – again for the immaculate tailoring, colour and mood – and finally, *Call Me By Your Name* (2017) to be instantly transported to a sun-drenched, relaxed Italian summer. #### *21. The Furniture* Recently, I’ve been lucky enough to add two small pieces from [Harvey Probber](https://m2l.com/products/harvey-probber-architectural-series-sofa)’s architectural series of chairs. They’re the perfect blend of leather, wood and metal; it’s a harmony of textures that feels raw, refined and completely timeless. #### *22. The Destination* I can’t stop dreaming about being in Polignano a Mare in Puglia, on the iconic [Lama Monachile beach](https://www.italia.it/en/puglia/bari/lama-monachile) and eating in the [Grotta Palazzese Cave Restaurant.](https://www.grottapalazzese.it/en/restaurant/) #### *23. The Bucket List Trip* The [Venice-Simplon Orient Express](https://www.belmond.com/trains/europe/venice-simplon-orient-express/?srsltid=AfmBOoqVnQGtBd4MSNYspXb0lZPT_lzlUdlH6P30HrhaYnMrXbwLGwC_) is definitely on my list. It would be lovely to feel like you’re travelling back in time to a moment where every detail is crafted with patience and perfection. *Visit* [VERAFIEDNY.COM](https://verafiedny.com/) *& follow* [@VERAFIED\_OFFICIAL](https://www.instagram.com/verafied_official/) [ ![](https://media.sheerluxe.com/OSMQgM1-CabWOaeQPcHD67GrHDg=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fsl-060326-verafied-favourite-things-2_1.png) ](https://www.instagram.com/verafied_official/) Venice-Simplon Orient Express; Verafied *more from* Fashion [View All Fashion](/fashion) ![Join Sapna & Lu At A Special Festive Event](https://media.sheerluxe.com/k1MedfHojE7Tk3g2lbtVu0ZpBj4=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-011225-thumb-hero-boodles-2.jpg) [Shopping](/fashion/shopping) / 01 December 2025 [## Join Sapna & Lu At A Special Festive Event ](/fashion/shopping/join-sapna-lu-at-a-special-festive-event) ![18 Mega High-Street Heroes](https://media.sheerluxe.com/BAqj-kh1Mzg_QpTfLVH-K66WrEY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-011225-thumb-x-mega-party-high-st-heroes.jpg) [High Street](/fashion/high-street) / 01 December 2025 [## 18 Mega High-Street Heroes ](/fashion/high-street/18-mega-high-street-heroes) ![3 Cool Ways To Style These Cult Leggings](https://media.sheerluxe.com/JBW6FngGUGQIWvzzuQf1itNckag=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-011225-thumb-hero-lulu-1.jpg) [How To Wear](/fashion/how-to-wear) / 01 December 2025 [## 3 Cool Ways To Style These Cult Leggings ](/fashion/how-to-wear/3-cool-ways-to-style-these-cult-leggings) ![The Round Up: Chunky Knits](https://media.sheerluxe.com/PHEE4lr2SC1PvG3lJAg1GRrSD9U=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-011225-thumb-chunky-roll-necks.jpg) [Shopping](/fashion/shopping) / 01 December 2025 [## The Round Up: Chunky Knits ](/fashion/shopping/best-chunky-roll-necks) ![3 Cool, Off-Duty Looks At FLANNELS](https://media.sheerluxe.com/ldcPqIZeY07mdMYcPdUQdwzlHUA=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-com-flannels-1.jpg) [Shopping](/fashion/shopping) / 27 November 2025 [## 3 Cool, Off-Duty Looks At FLANNELS ](/fashion/shopping/3-cool-off-duty-looks-at-flannels) ![The Black Friday Sale You Won’t Want To Miss](https://media.sheerluxe.com/B64hRL0vwdr21QTgAplyHVNBc0Q=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-mango-2.jpg) [High Street](/fashion/high-street) / 27 November 2025 [## The Black Friday Sale You Won’t Want To Miss ](/fashion/high-street/the-black-friday-sale-you-wont-want-to-miss) ![A Night With SheerLuxe & The White Company](https://media.sheerluxe.com/WJ7gnLw0VTyUWOYPZpLo29_JYwM=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-portrait-271125-the-white-company-dinner.jpg) [Fashion](/gold/fashion)/ 27 November 2025 [## A Night With SheerLuxe & The White Company ](/fashion/shoots/a-night-with-sheerluxe-the-white-company) ![25 ASOS Pieces To Snap Up This Black Friday](https://media.sheerluxe.com/2uU48Q2KHTQeGaPBt6sW2G_oORY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-261125-thumb-asos-black-friday-2_0.jpg) [High Street](/fashion/high-street) / 26 November 2025 [## 25 ASOS Pieces To Snap Up This Black Friday ](/fashion/high-street/25-asos-pieces-to-snap-up-this-black-friday) ![One Piece, Three Ways](https://media.sheerluxe.com/iyDJfeI662w40AtJPEhj2AetE4Q=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-gold-171125-site-assets-one-piece-hero-thumb.jpg) [Fashion](/gold/fashion)/ 17 November 2025 [## One Piece, Three Ways ](/fashion/shopping/one-piece-three-ways) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsw18.sheerluxe.com%2Ffashion%2Finterviews%2Feverything-a-cool-brand-owner-is-loving&t=Everything+A+Cool+Brand+Owner+Is+Loving) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsw18.sheerluxe.com%2Ffashion%2Finterviews%2Feverything-a-cool-brand-owner-is-loving&description=Everything+A+Cool+Brand+Owner+Is+Loving&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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