Breadcrumbs ![Meet The New Cool-Girl Brand Landing At Harvey Nichols](https://media.sheerluxe.com/9JSkDs5hxTDsuub0UQtU0B5xkaE=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fbon-beaute-hero-new.jpg) [Make-up](/beauty/make-up) / 13 March 2026 # Meet The New Cool-Girl Brand Landing At Harvey Nichols Norwegian label BOB BEAUTÉ is winning over beauty insiders with its formula-first approach. Founded by beauty influencer Gine Margrethe – who has an impressive 1.2m Instagram followers – the brand is all about maximum impact but minimal fuss. Here’s what you need to know ahead of its arrival in the UK, including how to get your hands on some exclusive samples at its Harvey Nichols launch event… [ Save To My Favourites ](/user/login?destination=/markdownify/node/50709) Created in partnership with HARVEY NICHOLS ## THE STORY SO FAR Minimalist and unfussy, the packaging is reflective of [BOB BEAUTÉ’s](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Fbob-beaute%2F) straightforward approach. The Norwegian newcomer is built on the principle that beauty should feel effortless – a ritual that elevates rather than complicates. Since launching last year, the brand has impressed insiders with its multi-functional formulas, from creamy, blendable correctors to glow-boosting face mists. Now, it’s making its UK debut, landing exclusively at Harvey Nichols – one of our favourite beauty shopping destinations for next-gen brands – and available to discover both online and in-person at BOB BEAUTÉ’s counter within the Knightsbridge store. [ ![](https://media.sheerluxe.com/fANRDGw6BTjEZwUXCjJT8n4ut7U=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fbon-beaute-5.jpg) ](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Fbob-beaute%2F) ## WHAT SETS IT APART Modern and hardworking, the formulas are rooted in Scandi simplicity, designed to do more with less. The line-up feels considered and application is instinctive – these are products that slot seamlessly into real routines – whether you’ve got five minutes or 15. As a mother and entrepreneur, Gine Margrethe understands the juggle. Her community is made up of people who want polished results without a ten-step routine. “I don’t have time for trial and error,” she says. “What I put on my skin has to be the best.” [BOB BEAUTÉ ](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Fbob-beaute%2F)was created for exactly that woman: someone who values efficacy and ease, but doesn’t want to compromise on luxury. ## DISCOVER BOB BEAUTÉ To celebrate the launch, Harvey Nichols Knightsbridge is hosting an [exclusive in-store event](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fevents%2Fbob-beaute%2F) at the BOB BEAUTÉ counter. Meet founder Gine Margrethe from 12pm on Wednesday 18th March and discover the collection firsthand. The first 100 people in the queue will also receive a complimentary goody bag – so don’t miss out. [ ![](https://media.sheerluxe.com/yjDeMqu5cF_ZoPAEirTS2GOduVk=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fbon-beaute-mood.jpg) ](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Fbob-beaute%2F) ## THE HEROES WE LOVE [ ![](https://media.sheerluxe.com/q0g6b_hwwL-_5QQAe8zYElhvvU0=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fbon-beaute-1.jpg) ](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbob-beaute%2Fthe-lipliner-71924-nu01-minibar-249118%2F) ## The Lipliner #### £28 Creamy, waterproof and extremely long-lasting, this lip liner glides on effortlessly, creating subtle definition and shape. Wear it alone for a sculpted effect or blend it with a balm for a soft, diffused finish. *Available at* [HARVEYNICHOLS.COM](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbob-beaute%2Fthe-lipliner-71924-nu01-minibar-249118%2F) [ ![](https://media.sheerluxe.com/xxVCjYso4OoysfoUyGEoKMx_q1g=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fbon-beaute-2.jpg) ](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbob-beaute%2Fthe-oil-in-gloss-71931-br01-mahogany-249103%2F) ## The Oil In Gloss #### £24 Full of nourishing plant extracts and oils, this hybrid formula bathes your lips in a juicy, sheer veil. Ideal if you want a hint of colour but nothing too standout. *Available at* [HARVEYNICHOLS.COM](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbob-beaute%2Fthe-oil-in-gloss-71931-br01-mahogany-249103%2F) [ ![](https://media.sheerluxe.com/MmfqpPIQcVVs1nmazSpT9wJKFy4=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fbon-beaute-3.jpg) ](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbob-beaute%2Fthe-skin-booster-face-mist-71925-249105%2F) ## The Face Mist #### £44 The ultimate mid-afternoon pick-me-up, this mist gives an instant glow like nothing else. No matter how tired you're feeling, your skin will appear renewed. It replenishes moisture without disrupting your make-up, but also suits acne-prone skin thanks to anti-inflammatory ingredients. *Available at* [HARVEYNICHOLS.COM](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbob-beaute%2Fthe-skin-booster-face-mist-71925-249105%2F) [ ![](https://media.sheerluxe.com/3H4Tzkt7kjpshxeHR9X7SKm4_LU=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F03%2Fbon-beaute-4.jpg) ](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbob-beaute%2Fthe-corrector-71923-na06-shade-19-249120%2F) ## The Corrector #### £26 With scribble-and-go appeal, this is the secret to looking well-rested. Helping to neutralise dark circles and areas of discolouration, this creamy, blendable pencil is great for on-the-go touch-ups. Try a darker shade and apply along the hollows of the cheeks for added definition. *Available at* [HARVEYNICHOLS.COM](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbob-beaute%2Fthe-corrector-71923-na06-shade-19-249120%2F) *Shop BOB BEAUTÉ from 18th March at* [HARVEYNICHOLS.COM](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fbrand%2Fbob-beaute%2F) *& visit the counter on the Ground Floor at* [*Harvey Nichols*](https://harveynic.prf.hn/click/camref:1101l3IdCh/destination:https%3A%2F%2Fwww.harveynichols.com%2Fevents%2Fbob-beaute%2F)*, 109-125 Knightsbridge, SW1X 7RJ* Image credit @[BOBBEAUTE](https://www.instagram.com/bobbeaute/#) *more from* Beauty [View All Beauty](/beauty) ![What’s On Our Cyber Monday Wish List At Space NK](https://media.sheerluxe.com/gzgKvLvdgsXwZC8uUmWkMFHeVZY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fspace-nk-cybermon-hero.jpg) [Beauty](/beauty) / 01 December 2025 [## What’s On Our Cyber Monday Wish List At Space NK ](/beauty/whats-on-our-cyber-monday-wish-list-at-space-nk) ![Meet Our Party-Season Make-Up MVP ](https://media.sheerluxe.com/4ai9MafwmAdpIM2lM0WPJ8DaZp0=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-251125-thumb-commercial-laura-mercier.jpg) [Make-up](/beauty/make-up) / 01 December 2025 [## Meet Our Party-Season Make-Up MVP ](/beauty/make-up/meet-our-party-season-make-up-mvp) ![The Best High-Street Make-Up, As Chosen By A Pro](https://media.sheerluxe.com/gTftFJRaXeD1DS7FpXROm8lkivY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-hero-social-embed-mollie-b-high-street-make-up-2.png) [Make-up](/beauty/make-up) / 27 November 2025 [## The Best High-Street Make-Up, As Chosen By A Pro ](/beauty/make-up/the-best-high-street-make-up-as-chosen-by-a-pro) ![8 Under-£25 Anti-Ageing Moisturisers We Really Rate](https://media.sheerluxe.com/k2Qm1211BDoPhvyu-zmJraUzOFw=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2F2-sl-portrait-271125-anti-ageing-moisturisers.jpg) [Skincare](/beauty/skincare) / 27 November 2025 [## 8 Under-£25 Anti-Ageing Moisturisers We Really Rate ](/beauty/skincare/best-anti-wrinkle-moisturiser) ![The Luxe Beauty Gifts That Are Guaranteed To Impress This Christmas](https://media.sheerluxe.com/mRtTxSLR8EIScnog7Uc5YffQBUc=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-dior-2.png) [Beauty](/beauty) / 27 November 2025 [## The Luxe Beauty Gifts That Are Guaranteed To Impress This Christmas ](/beauty/the-luxe-beauty-gifts-that-are-guaranteed-to-impress-this-christmas) ![Ten Make-Up Tips From Bobbi Brown](https://media.sheerluxe.com/XVNTOSd367SpFqO31ndDuTPxzVA=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-gold-171125-site-assets-bobbi-brown-thumb.jpg) [Health & Beauty](/gold/health-beauty)/ 17 November 2025 [## Ten Make-Up Tips From Bobbi Brown ](/beauty/make-up/ten-make-up-tips-from-bobbi-brown) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsw18.sheerluxe.com%2Fbeauty%2Fmake-up%2Fmeet-the-new-cool-girl-brand-landing-at-harvey-nichols&t=Meet+The+New+Cool-Girl+Brand+Landing+At+Harvey+Nichols) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsw18.sheerluxe.com%2Fbeauty%2Fmake-up%2Fmeet-the-new-cool-girl-brand-landing-at-harvey-nichols&description=Meet+The+New+Cool-Girl+Brand+Landing+At+Harvey+Nichols&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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