Breadcrumbs ![9 Cool Brands A Fashion Stylist Has Her Eye On](https://media.sheerluxe.com/8n3Yko7VKR976QDhE-x7HOzsPFE=/500x221/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F02%2Fsl-site-assets-110226-hero-discovery-brands-kelly-hidge.jpg) ![9 Cool Brands A Fashion Stylist Has Her Eye On](https://media.sheerluxe.com/Ahqk1_Fn9ygR8wh8DJgEbtFLfEs=/400x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F02%2Fsl-site-assets-110226-thumb-discovery-brands-kelly-hidge.jpg) [Fashion](/fashion) / 11 February 2026 # 9 Cool Brands A Fashion Stylist Has Her Eye On As a fashion and celebrity stylist, Kelly Hidge spends her days working with a wide mix of brands – from cult favourites to under-the-radar names. Here, she talks us through the ones she’s most excited about right now. ByNana Acheampong [ Save To My Favourites ](/user/login?destination=/markdownify/node/50374) Images: IZAKOVA; Mariam Seddiq; Label Loft London [ ![](https://media.sheerluxe.com/4ktE9obc8xVmH7bInZu4ogiayvc=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F02%2Fmariam-seddiq-lucci-blazer-dress.png) ](https://mariamseddiq.com/?srsltid=AfmBOorhqroXbbOS1R2ZTSuaHuxCfWX0i3gh_cOiWmZWKqpQj1cvrLYg) ## Mariam Seddiq I’m so drawn to Mariam Seddiq, the Sydney-based prêt-à-couture designer creating pieces that feel like wearable art. Perfect for moments that call for a little extra impact – think weddings or standout party looks – each design is meticulously considered, and has a sense of architectural elegance without ever feeling overdone. *Visit* [MARIAM.SEDDIQ.COM](https://mariamseddiq.com/?srsltid=AfmBOorhqroXbbOS1R2ZTSuaHuxCfWX0i3gh_cOiWmZWKqpQj1cvrLYg) [ ![](https://media.sheerluxe.com/5n7pwT9tJfxCGmc6kK3YA9BoXT0=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F02%2Fby-ola.png) ](https://byola.co/) ## By Ola By Ola is a London-based label that specialises in luxe loungewear. The collections centre on soft tailoring and minimalist essentials that feel timeless and elevated. From relaxed hoodies and fluid trousers to sharply cut coats and shirts, each piece is shaped by influences from art, music and culture. Understated yet undeniably chic, they’re ideal for those moments when you want to look put together without trying too hard. *Visit* [BYOLA.CO](https://byola.co/) ## El/If El/if Studios is a slow-fashion label aiming to redefine modern dressing through craftsmanship and sustainability. Based in the south of France, the brand takes a thoughtful approach to upcycling, transforming vintage and pre-loved garments into well-constructed, one-of-a-kind pieces. Each design is handmade in the studio, giving every item a sense of individuality, while the aesthetic remains minimal and wearable. *Visit* [ELIFSTUDIOS.COM](https://www.elifstudios.com/) [ ![](https://media.sheerluxe.com/CTNFcNK3mEo0e_TLpTvie87iah4=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F02%2Felifstudios-2.png) ](https://www.elifstudios.com/) [ ![](https://media.sheerluxe.com/Q73AtYNtjqVRzas-ROEyEfYrAE4=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F02%2Fizakova-3.png) ](https://izakova.com/) ## IZAKOVA I love how IZAKOVA balances modern femininity with timeless appeal. The brand excels at elevated essentials – think tailored pieces, statement outerwear and sculptural silhouettes that feel polished yet easy to wear. What really sets it apart is the thought behind each collection: everything is designed with quality, longevity and considered fabrics in mind, underpinned by a more sustainable approach. I styled Chloe Kelly in one of the brand’s coats for the *GQ* Awards. Visit [IZAKOVA.COM](https://izakova.com/) [ ![](https://media.sheerluxe.com/g7_eMaDXD2MX99TMv9DgiMU_OKw=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F02%2Fworme.jpg) ](https://www.worme.co.uk/) ## Worme Known for its fluid silhouettes, buttery-soft fabrics and impeccable tailoring, Worme creates pieces that feel both intentional and quietly powerful. A made-to-measure offering elevates things further, allowing each design to be crafted precisely for the wearer. The result? Clothes that move well, flatter and feel personal. It’s designed for women who value craftsmanship, longevity and understated luxury. *Visit* [WORME.CO.UK](https://www.worme.co.uk/) [ ![](https://media.sheerluxe.com/LIUjkNhRVQHTmj4UpNR6rrM81uA=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F02%2Flabel-loft-london.png) ](https://labelloftlondon.com/) ## Label Loft London Label Loft dresses are a brilliant for holidays – they feel just that little different from the rest. What I love most is the brand’s commitment to independent design, with beautifully curated collections that always feel elevated and distinctive. Beyond occasion wear, Label Loft also creates stunning bridal pieces, all designed and made in London. It’s a go-to if you’re looking for something memorable, well-made and personal. *Visit* [LABELLOFTLONDON.COM](https://labelloftlondon.com/) ## Celosia Re I love a great blazer, so Celosia Re was a brand I was instantly drawn to. Based in London, the label takes a fresh, modern approach to upcycling, reworking pre-loved pieces into sharp, wearable designs that feel genuinely unique. Each item is carefully reconditioned by hand, with subtle detailing and finishing touches that give classic tailoring a new sense of relevance. It’s sustainable fashion that still feels polished and exciting. *Visit* [CELOSIA-RE.CO.UK](https://celosia-re.co.uk/) [ ![](https://media.sheerluxe.com/acEt4ytZ3jHtzwpwEViyQ30MpdQ=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F02%2Fcelosia-re.png) ](https://celosia-re.co.uk/) [ ![](https://media.sheerluxe.com/yRJ9BLgRgP9Aaotklg8wv8IzxyY=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F02%2Fdelegan-fb_0.jpg) ](https://deleganclothes.com/) ## Delegan Delegan is the epitome of granny chic – in the best possible way. With vintage-inspired knits, softly structured tailoring and timeless silhouettes, the brand taps into a cosy, nostalgic aesthetic that still feels entirely modern. Expect to find elegant cardigans, relaxed wool trousers and beautifully understated pieces that feel like heirlooms, reimagined for today. *Visit* [DELEGANCLOTHES.COM](https://deleganclothes.com/) [ ![](https://media.sheerluxe.com/HJSFtAB2NB7N7WFI-u7Cn7m6ZQ4=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F02%2Fkulakovsky.png) ](https://kulakovsky.ua/?srsltid=AfmBOopMHwAjHkQa5BKIA1V35AOeWobjbWQhBc4_0UoQTqyqTa0BS138) ## Kulakovsky I’ve been obsessed with Kulakovsky’s outerwear lately – from statement faux-fur coats to leather two-pieces, the label is defined by its handcrafted, high-end approach. Every jacket, shearling coat and tailored silhouette is made from premium materials in a family-run atelier in Ukraine and all the pieces hit that sweet spot between timeless and directional. 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