Breadcrumbs ![The Scent Olivia Dean & The SL Team Can’t Get Enough Of](https://media.sheerluxe.com/IomNQX8XWKZkFjNwoE7xe4jZlt0=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F01%2Fburberry-her-new-hero.jpg) [Bath & Body](/beauty/bath-body) / 23 January 2026 # The Scent Olivia Dean & The SL Team Can’t Get Enough Of Olivia Dean is one of the most talked-about names in music right now, so it’s no surprise to see Burberry Beauty tap her as the face of its newest launch. Burberry Her Parfum is the latest and most intense addition to the Her family of fragrances – and if Olivia's on board, so are we. Romantic and playful, here’s why it’s the perfect Valentine's gift... [ Save To My Favourites ](/user/login?destination=/markdownify/node/50028) Created in partnership with BURBERRY BEAUTY ## THE HYPE [Burberry Her](https://www.selfridges.com/GB/en/product/burberry-her-parfum-100ml_R04575846/?gclsrc=aw.ds&gad_source=1&gad_campaignid=18740246581&gclid=EAIaIQobChMIuvz78PaNkgMVxJNQBh3dTggMEAQYASABEgI_7PD_BwE) is already a standout fragrance but [Her Parfum](https://www.selfridges.com/GB/en/product/burberry-burberry-her-elixir-de-parfum_R04150199/) marks a further evolution. Deeper, moodier and more grown-up, it feels like a natural next step for the line. Shot across London and soundtracked by Olivia herself, the campaign centres on freedom and self-expression, while the scent is designed to be worn with confidence, every day. [ ![](https://media.sheerluxe.com/urHNxAB33f_K8VOLoaZXV4t5SnY=/1920x0/smart/filters:no_upscale()/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F01%2Fburberry-her-landscape.jpg) ](https://www.selfridges.com/GB/en/product/burberry-her-parfum-100ml_R04575846/?gclsrc=aw.ds&gad_source=1&gad_campaignid=18740246581&gclid=EAIaIQobChMIuvz78PaNkgMVxJNQBh3dTggMEAQYASABEgI_7PD_BwE) ## THE FRAGRANCE Fragrance is such a personal choice, but this romantic fruity-gourmand feels wearable and distinctive – guaranteed to please this Valentine’s Day, whether you’re treating yourself or gifting it to a loved one. Best described as a ‘restrained gourmand’, the fragrance opens with notes of cherry and pear – soft, juicy and immediately inviting. It then settles into a warmer heart of amber and freesia, mixed with a subtle hint of whipped cream, which adds comfort without tipping over into sickly sweet. The base of vanilla absolute, moss and musk gives it depth and longevity, resulting in a scent that feels polished. ## THE BOTTLE The iconic Burberry Her bottle has also been reimagined. This version comes in an opaque deep-pink glass vessel with a matte finish, reflecting the richness of the fragrance inside. Finished with ribbon-detailed outer packaging, it feels refined and collectable, aligning seamlessly with Burberry Beauty’s modern aesthetic. [ ![](https://media.sheerluxe.com/j0GivIqo__PQT_OL-FsouZku4Ng=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F01%2Fburberry-her-1_0.jpg) ](https://www.selfridges.com/GB/en/product/burberry-her-parfum-100ml_R04575846/?gclsrc=aw.ds&gad_source=1&gad_campaignid=18740246581&gclid=EAIaIQobChMIuvz78PaNkgMVxJNQBh3dTggMEAQYASABEgI_7PD_BwE) ## THE VERDICT “I tested the new scent a few months ago when we had the pleasure of sitting down with Olivia to film with her for LuxeGen. As soon as I walked into the space, I was hooked. This is the kind of fragrance you reach for when you want something effortless but considered. It’s comforting and easy to wear, yet has enough depth to feel special. I’ll definitely be reaching for it this Valentine’s. Sweet but not too much, it’s a warm scent that’s quickly earned a permanent place in my rotation.” *– Sapna Rao, SheerLuxe Fashion & Beauty Editor* *Shop now at* [SELFRIDGES.COM](https://www.selfridges.com/GB/en/product/burberry-her-parfum-100ml_R04575846/?gclsrc=aw.ds&gad_source=1&gad_campaignid=18740246581&gclid=EAIaIQobChMIuvz78PaNkgMVxJNQBh3dTggMEAQYASABEgI_7PD_BwE) *more from* Beauty [View All Beauty](/beauty) ![What’s On Our Cyber Monday Wish List At Space NK](https://media.sheerluxe.com/gzgKvLvdgsXwZC8uUmWkMFHeVZY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fspace-nk-cybermon-hero.jpg) [Beauty](/beauty) / 01 December 2025 [## What’s On Our Cyber Monday Wish List At Space NK ](/beauty/whats-on-our-cyber-monday-wish-list-at-space-nk) ![Meet Our Party-Season Make-Up MVP ](https://media.sheerluxe.com/4ai9MafwmAdpIM2lM0WPJ8DaZp0=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-251125-thumb-commercial-laura-mercier.jpg) [Make-up](/beauty/make-up) / 01 December 2025 [## Meet Our Party-Season Make-Up MVP ](/beauty/make-up/meet-our-party-season-make-up-mvp) ![The Best High-Street Make-Up, As Chosen By A Pro](https://media.sheerluxe.com/gTftFJRaXeD1DS7FpXROm8lkivY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-hero-social-embed-mollie-b-high-street-make-up-2.png) [Make-up](/beauty/make-up) / 27 November 2025 [## The Best High-Street Make-Up, As Chosen By A Pro ](/beauty/make-up/the-best-high-street-make-up-as-chosen-by-a-pro) ![8 Under-£25 Anti-Ageing Moisturisers We Really Rate](https://media.sheerluxe.com/k2Qm1211BDoPhvyu-zmJraUzOFw=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2F2-sl-portrait-271125-anti-ageing-moisturisers.jpg) [Skincare](/beauty/skincare) / 27 November 2025 [## 8 Under-£25 Anti-Ageing Moisturisers We Really Rate ](/beauty/skincare/best-anti-wrinkle-moisturiser) ![The Luxe Beauty Gifts That Are Guaranteed To Impress This Christmas](https://media.sheerluxe.com/mRtTxSLR8EIScnog7Uc5YffQBUc=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-dior-2.png) [Beauty](/beauty) / 27 November 2025 [## The Luxe Beauty Gifts That Are Guaranteed To Impress This Christmas ](/beauty/the-luxe-beauty-gifts-that-are-guaranteed-to-impress-this-christmas) ![Ten Make-Up Tips From Bobbi Brown](https://media.sheerluxe.com/XVNTOSd367SpFqO31ndDuTPxzVA=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-gold-171125-site-assets-bobbi-brown-thumb.jpg) [Health & Beauty](/gold/health-beauty)/ 17 November 2025 [## Ten Make-Up Tips From Bobbi Brown ](/beauty/make-up/ten-make-up-tips-from-bobbi-brown) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsw18.sheerluxe.com%2Fbeauty%2Fbath-body%2Fthe-scent-olivia-dean-the-sl-team-cant-get-enough-of&t=The+Scent+Olivia+Dean+%26+The+SL+Team+Can%E2%80%99t+Get+Enough+Of) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsw18.sheerluxe.com%2Fbeauty%2Fbath-body%2Fthe-scent-olivia-dean-the-sl-team-cant-get-enough-of&description=The+Scent+Olivia+Dean+%26+The+SL+Team+Can%E2%80%99t+Get+Enough+Of&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. 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