Breadcrumbs ![The Bestselling Beauty Products Of 2025](https://media.sheerluxe.com/I02ShdolzHYl9ofVKWCVtl9mjKk=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-221225-thumbhero-best-selling-beauty-2.jpg) ![The Bestselling Beauty Products Of 2025](https://media.sheerluxe.com/MZETmVHRc6nqRm88G-kJsKcxIa0=/400x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2026%2F01%2Fsl-thumb-updates-jan-2025-best-selling-beauty.jpg) Images: @MACCosmetics; Gisou; @VictoriaBeckhamBeauty [Beauty](/beauty) / 22 December 2025 # The Bestselling Beauty Products Of 2025 From a luxury liner to a budget-friendly fragrance and the biggest K-beauty hit of the year, these were the bestselling beauty products of 2025… [ Save To My Favourites ](/user/login?destination=/markdownify/node/49795) Images: @MACCosmetics; Gisou; @VictoriaBeckhamBeauty All products on this page have been selected by our editorial team, however we may make commission on some products. [ ![](https://media.sheerluxe.com/abwuuowhJVWquigxkTcB-WZUSXg=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F1-gisou-honey-infused-hair-oil.png) ](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fhaircare%2Fhair-treatment%2Fhair-oils%2Fhoney-infused-hair-oil-MUK200058445.html%3Fdwvar_MUK200058445_size%3DUK200058450%26quantity%3D1) ## Honey Infused Hair Oil #### £35 | Gisou There are over 600 million views of the hashtag ‘Gisou’ on TikTok and that hype has translated into sales for the honey-powered brand, with a bottle of its multi-use hair oil selling every 20 seconds globally. Suitable for all hair types and seriously nourishing, it’s a favourite of the SheerLuxe beauty team. *Available at* [SPACENK.COM](https://www.awin1.com/cread.php?awinmid=59805&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fhaircare%2Fhair-treatment%2Fhair-oils%2Fhoney-infused-hair-oil-MUK200058445.html%3Fdwvar_MUK200058445_size%3DUK200058450%26quantity%3D1) --- [ ![](https://media.sheerluxe.com/WQEwU0ZwEx4pXbJLRNrP7A2SYQ4=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F2-beauty-of-joseon-relief-sun-rice-probiotics-credit-beautyofjoseon.png) ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.boots.com%2Fbeauty-of-joseon-relief-sun--rice-and-probiotics-50ml-10348088) @BeautyOfJoseon ## Relief Sun: Rice + Probiotics SPF50+ #### £13.17 (was £15.50) | Beauty Of Joseon 2025 was the year that Korean beauty truly exploded here in the UK, especially when it comes to skincare. Leading retailer Boots reported that they sold one K-Beauty product every 15 seconds this year, and this – a soothing, skin-barrier boosting SPF – was the best-selling of them all. *Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.boots.com%2Fbeauty-of-joseon-relief-sun--rice-and-probiotics-50ml-10348088) [ ![](https://media.sheerluxe.com/zYJY_UGtvX8DOCli9v3eF7Q4LuE=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F3-skinceuticals-ce-ferulic-vitamin-c-serum-credit-skinceuticals.png) ](https://www.awin1.com/cread.php?awinmid=15728&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.skinceuticals.co.uk%2Fen_GB%2Fc-e-ferulic-for-visible-signs-of-ageing%2FS17.html) @SkinCeuticals ## C E Ferulic For Visible Signs Of Ageing #### £165 | SkinCeuticals If you look inside a beauty editor’s bathroom cabinet, chances are you’ll find this pigmentation-busting serum in their skincare line-up. Even with the higher price tag it remains a market leader among the antioxidant-filled formulas, with one bottle selling every ten minutes. *Available at* [SKINCEUTICALS.CO.UK](https://www.awin1.com/cread.php?awinmid=15728&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.skinceuticals.co.uk%2Fen_GB%2Fc-e-ferulic-for-visible-signs-of-ageing%2FS17.html) [ ![](https://media.sheerluxe.com/ao24XKe6ul-NuKvBt5IKLCmYKUU=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F4-mac-macximal-silky-matte-lipstick-velvet-teddy-credit-maccosmetics.png) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42082&murl=https%3A%2F%2Fwww.maccosmetics.co.uk%2Fproduct%2F13854%2F123863%2Fproducts%2Fmakeup%2Flips%2Flipstick%2Fmacximal-silky-matte-lipstick%3Fshade%3DVelvet_Teddy) @MACCosmetics ## MACximal Silky Matte Lipstick #### £25 | M·A·C Despite a booming lip market, including the rise of lip oils and balms, this bullet formula tops the list as the UK’s number-one most popular lip product, proving a classic lipstick is as popular as ever. It helps there are more than 40 shades in the collection, including cult-favourites ‘[Ruby Woo](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42082&murl=https%3A%2F%2Fwww.maccosmetics.co.uk%2Fproduct%2F13854%2F123863%2Fproducts%2Fmakeup%2Flips%2Flipstick%2Fmacximal-silky-matte-lipstick%3Fshade%3DRuby_Woo)’ and ‘[Velvet Teddy](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42082&murl=https%3A%2F%2Fwww.maccosmetics.co.uk%2Fproduct%2F13854%2F123863%2Fproducts%2Fmakeup%2Flips%2Flipstick%2Fmacximal-silky-matte-lipstick%3Fshade%3DVelvet_Teddy)’. *Available at* [MACCOSMETICS.CO.UK](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42082&murl=https%3A%2F%2Fwww.maccosmetics.co.uk%2Fproduct%2F13854%2F123863%2Fproducts%2Fmakeup%2Flips%2Flipstick%2Fmacximal-silky-matte-lipstick%3Fshade%3DVelvet_Teddy) --- [ ![](https://media.sheerluxe.com/7QlmC5Zo8wE-MKkiA58pwx0BEOk=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F5-estee-lauder-double-wear-stay-in-place-foundation.png) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=40572&murl=https%3A%2F%2Fwww.esteelauder.co.uk%2Fproduct%2F643%2F3894%2Fproduct-catalog%2Fmakeup%2Fface%2Ffoundations%2Fdouble-wear%2Fstay-in-place-foundation-spf-10) ## Double Wear Stay-in-Place Foundation SPF 10 #### £29.63 (was £39.50) | Estée Lauder Bucking the trend for low-coverage skin tints and newer forms of foundations like sticks and cushions, this iconic formula still holds its own, with one sold every 15 seconds in the UK. We personally love its [concealer counterpart](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=40572&murl=https%3A%2F%2Fwww.esteelauder.co.uk%2Fproduct%2F642%2F131399%2Fproduct-catalog%2Fmakeup%2Fface%2Fconcealers%2Fdouble-wear%2Fstay-in-place-concealer), which has the same impressive staying power of the foundation. *Available at* [ESTEELAUDER.CO.UK](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=40572&murl=https%3A%2F%2Fwww.esteelauder.co.uk%2Fproduct%2F643%2F3894%2Fproduct-catalog%2Fmakeup%2Fface%2Ffoundations%2Fdouble-wear%2Fstay-in-place-foundation-spf-10) [ ![](https://media.sheerluxe.com/sCzbL3290e4aMgM9PwrxybQfvk0=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F6-wonderskin-wonder-blading-all-day-lip-stain-credit-wonderskin.png) ](https://selfridges.prf.hn/click/camref:1100loTp9/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fproduct%2Fwonderskin-wonder-blading-all-day-lip-stain-4ml_R04507232%2F) @Wonderskin ## Wonder Blading All-Day Lip Stain #### £18 | Wonderskin A truly viral product, this innovative, ‘kiss-proof’ lip stain sold over 413,000 units on TikTok Shop UK this year, making it the Breakthrough Beauty Seller of the Year. If that doesn’t convince you, there are also almost 13,000 five-star reviews backing it too. *Available at* [SELFRIDGES.COM](https://selfridges.prf.hn/click/camref:1100loTp9/destination:https%3A%2F%2Fwww.selfridges.com%2FGB%2Fen%2Fproduct%2Fwonderskin-wonder-blading-all-day-lip-stain-4ml_R04507232%2F) [ ![](https://media.sheerluxe.com/3g0u3SNf7RSl2TDzMtfIoUlDAsM=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F7-jo-malone-english-pear-and-freesia.png) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42168&murl=https%3A%2F%2Fwww.jomalone.co.uk%2Fproduct%2F25946%2F12553%2Fcolognes%2Fenglish-pear-freesia-cologne) ## English Pear & Freesia Cologne #### £122 | Jo Malone London With around 200 different fragrances and colognes produced in its roster (some discontinued or limited-edition), there’s truly something for everyone at Jo Malone London, so it’s somewhat unsurprising that it’s the number one luxury fragrance brand in the UK. If you don’t have time to sift through the scents you could start with English Pear & Freesia, a crisp and pear cologne which is currently the most popular across the entire offering. *Available at* [JOMALONE.CO.UK](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=42168&murl=https%3A%2F%2Fwww.jomalone.co.uk%2Fproduct%2F25946%2F12553%2Fcolognes%2Fenglish-pear-freesia-cologne) --- [ ![](https://media.sheerluxe.com/Lgh6q9o1K3v_D4i5cKB1uurI64U=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F8-the-ordinary-age-supporting-duo.png) ](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fthe-ordinary-the-fine-lines-collection-for-age-support%2F17619167%2F) ## The Fine Lines Collection For Age Support #### £19.60 | The Ordinary It might be surprising to hear this minimalist skincare pairing was named TikTok Shop UK’s ‘beauty product of the year’, on a platform where everything is so visually led. But the combination of the affordability and rave reviews helped it rank among the retailer’s top-selling products, proving the TikTok generation are seriously skincare savvy. *Available at* [LOOKFANTASTIC.COM](https://www.awin1.com/cread.php?awinmid=2082&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.lookfantastic.com%2Fp%2Fthe-ordinary-the-fine-lines-collection-for-age-support%2F17619167%2F) [ ![](https://media.sheerluxe.com/LOkSixa0q8IAQMmP1iX1cj6B_0E=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F9-victoria-beckham-beauty-satin-kajal-liner-credit-victoriabeckhambeauty.png) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50465&murl=https%3A%2F%2Fvictoriabeckhambeauty.com%2Fen-gb%2Fproducts%2Fsatin-kajal-liner) @VictoriaBeckhamBeauty ## Satin Kajal Liner Longwear Waterproof Eyeliner #### £32 | Victoria Beckham Beauty We’ve yet to meet a single person who doesn’t like this eye liner – which explains why one is sold every 30 seconds. The deep-brown ‘[Cocoa](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50465&murl=https%3A%2F%2Fvictoriabeckhambeauty.com%2Fen-gb%2Fproducts%2Fsatin-kajal-liner%3Fvariant%3D31592415199266)’ shade is the most popular but we also love ‘[Bordeaux](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50465&murl=https%3A%2F%2Fvictoriabeckhambeauty.com%2Fen-gb%2Fproducts%2Fsatin-kajal-liner%3Fvariant%3D29452324208674)’ and the metallic khaki ‘[Sequin Green](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50465&murl=https%3A%2F%2Fvictoriabeckhambeauty.com%2Fen-gb%2Fproducts%2Fsatin-kajal-liner%3Fvariant%3D41039334506530)’. *Available at* [VICTORIABECKHAMBEAUTY.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=50465&murl=https%3A%2F%2Fvictoriabeckhambeauty.com%2Fen-gb%2Fproducts%2Fsatin-kajal-liner) [ ![](https://media.sheerluxe.com/rQgzPb24h6ib9O9DvxIFYl829uE=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F10-merit-the-minimalist-complexion-stick-credit-merit.png) ](https://meritbeauty.sjv.io/vPXy7W) @Merit ## The Minimalist Perfecting Complexion Stick #### £34 | Merit Beauty Considering Merit isn’t a giant household name, the chic make-up brand has still managed to make impressive waves within the industry, especially with this foundation stick, which has seen one sold every ten seconds since its launch in 2021. Creamy, long-wearing and so easy to use, we’re not surprised. *Available at* [MERITBEAUTY.COM](https://meritbeauty.sjv.io/vPXy7W) --- [ ![](https://media.sheerluxe.com/zh4kzpuqzQJQ-brn-TrZDJ3P8_k=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F11-nars-radiant-creamy-concealer.png) ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=47704&murl=https%3A%2F%2Fwww.narscosmetics.co.uk%2Fen%2Fradiant-creamy-concealer%2F999NACRCC0001.html) ## Radiant Creamy Concealer #### £29.50 | NARS Cosmetics Available in more than 30 shades, this launched over ten years ago and immediately gained popularity due to its crease-proof, glow-boosting finish. Despite a seriously crowded market and the fact it sits at the luxury end of the price range, today it’s the number one, top selling concealer in the UK. *Available at* [NARSCOSMETICS.CO.UK](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=47704&murl=https%3A%2F%2Fwww.narscosmetics.co.uk%2Fen%2Fradiant-creamy-concealer%2F999NACRCC0001.html) [ ![](https://media.sheerluxe.com/HodQ71kjPREl6TKfa3ebT--EHq4=/800x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2F12-versace-woman-eau-de-parfum.png) ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.boots.com%2Fversace-woman-eau-de-parfum-50ml-10084774) ## Versace Woman Eau De Parfum #### £24 (was £66) | Versace Launched in 2000, this fragrance proves the noughties obsession went nowhere in 2025, and also bucks the trend for the rise in gourmand scents. A woody floral, this (very affordable) designer fragrance was Boots’ bestselling female fragrance of the year. *Available at* [BOOTS.COM](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&platform=dl&ued=https%3A%2F%2Fwww.boots.com%2Fversace-woman-eau-de-parfum-50ml-10084774) *more from* Beauty [View All Beauty](/beauty) ![What’s On Our Cyber Monday Wish List At Space NK](https://media.sheerluxe.com/gzgKvLvdgsXwZC8uUmWkMFHeVZY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fspace-nk-cybermon-hero.jpg) [Beauty](/beauty) / 01 December 2025 [## What’s On Our Cyber Monday Wish List At Space NK ](/beauty/whats-on-our-cyber-monday-wish-list-at-space-nk) ![Meet Our Party-Season Make-Up MVP ](https://media.sheerluxe.com/4ai9MafwmAdpIM2lM0WPJ8DaZp0=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-251125-thumb-commercial-laura-mercier.jpg) [Make-up](/beauty/make-up) / 01 December 2025 [## Meet Our Party-Season Make-Up MVP ](/beauty/make-up/meet-our-party-season-make-up-mvp) ![The Best High-Street Make-Up, As Chosen By A Pro](https://media.sheerluxe.com/gTftFJRaXeD1DS7FpXROm8lkivY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-hero-social-embed-mollie-b-high-street-make-up-2.png) [Make-up](/beauty/make-up) / 27 November 2025 [## The Best High-Street Make-Up, As Chosen By A Pro ](/beauty/make-up/the-best-high-street-make-up-as-chosen-by-a-pro) ![8 Under-£25 Anti-Ageing Moisturisers We Really Rate](https://media.sheerluxe.com/k2Qm1211BDoPhvyu-zmJraUzOFw=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2F2-sl-portrait-271125-anti-ageing-moisturisers.jpg) [Skincare](/beauty/skincare) / 27 November 2025 [## 8 Under-£25 Anti-Ageing Moisturisers We Really Rate ](/beauty/skincare/best-anti-wrinkle-moisturiser) ![The Luxe Beauty Gifts That Are Guaranteed To Impress This Christmas](https://media.sheerluxe.com/mRtTxSLR8EIScnog7Uc5YffQBUc=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-dior-2.png) [Beauty](/beauty) / 27 November 2025 [## The Luxe Beauty Gifts That Are Guaranteed To Impress This Christmas ](/beauty/the-luxe-beauty-gifts-that-are-guaranteed-to-impress-this-christmas) ![Ten Make-Up Tips From Bobbi Brown](https://media.sheerluxe.com/XVNTOSd367SpFqO31ndDuTPxzVA=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-gold-171125-site-assets-bobbi-brown-thumb.jpg) [Health & Beauty](/gold/health-beauty)/ 17 November 2025 [## Ten Make-Up Tips From Bobbi Brown ](/beauty/make-up/ten-make-up-tips-from-bobbi-brown) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsw18.sheerluxe.com%2Fbeauty%2Fthe-bestselling-beauty-products-of-2025&t=The+Bestselling+Beauty+Products+Of+2025) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsw18.sheerluxe.com%2Fbeauty%2Fthe-bestselling-beauty-products-of-2025&description=The+Bestselling+Beauty+Products+Of+2025&media=) [ E-mail ]() DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at . Fashion. Beauty. Culture. Life. Home Delivered to your inbox, daily [Subscribe](/signup)