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 [Fashion](/video/fashion)

 /  09 April 2025  

#  BTS At NET-A-PORTER With Alice Casely-Hayford  


In this episode of SheerLuxe Fashion, we go behind the scenes at NET-A-PORTER to meet their content director, Alice Casely-Hayford. Alice and her team discuss their editorial strategies for NET-A-PORTER and The Journal on MR. PORTER, the creative process behind their content, and the inspiring women they've interviewed – including icons like Gloria Steinem and Laverne Cox. We then meet Gillian Brett, the head of fashion content, and Olivia Wakefield, the senior entertainment editor, as they share insights on celebrity casting and the ever-evolving fashion landscape. Abbi Minchin, the buying editor, reveals how they curate a selection of over 400 brands to ensure the best products for their customers. Discover the team's approach to creating engaging social-first content, the importance of storytelling in fashion and their upcoming projects, including a special shoot in LA. Plus, hear about the challenges they face in the fast-paced world of fashion media and all the unforgettable events they've hosted.  


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*Visit* [NET-A-PORTER.COM](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=24448&murl=https%3A%2F%2Fwww.net-a-porter.com%2Fen-gb%2F)  
*Visit* [MRPORTER.COM](https://MrPorter.prf.hn/click/camref:1100l4JRj/destination:https%3A%2F%2Fwww.mrporter.com%2Fen-gb%2F)

 

 

 

 

  

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