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 [Middle East](/video/middle-east)

 /  22 October 2024  

#  In Conversation With Dima Ayad: Building A Legacy Of Inclusivity &amp; Empowerment  


In this episode of the SheerLuxe podcast, Georgie is in conversation with Dima Ayad – a true multi-hyphenate. From growing up in Dubai long before it became the global hub we know today to building her own communications agency, DAC, and launching her eponymous fashion brand, Dima has been on an incredible journey. They explore her early life in Dubai, the challenges and triumphs of running a thriving business, and how her size-inclusive fashion brand continues to grow, empowering women of all shapes and sizes with every new collection.  


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