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 Image: ALINA HVOSTIKOVA/STOCKSY UNITED 

 

 

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 /  07 February 2024  

#  12 Apps to Improve Your Social Media  


A strong social media game is a proven fast track to business growth. If you’re not yet operating at full speed across all the platforms, these apps won’t only help you post better and smarter – they’ll make life a bit easier too.  


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 Image: ALINA HVOSTIKOVA/STOCKSY UNITED 

 

 



 

 

 

 

01

## Best For Marketing:

### Later

 

 

Later recently joined forces with Mavrck to create a single platform offering three key products that could help your business make a splash on social media. Later Social helps you schedule and co-ordinate posts across the big seven social media platforms. Later Influence can introduce you to the right influencer for a particular campaign. Later Link in Bio is designed to drive traffic and revenue from Instagram and TikTok.

Visit [Later.com](https://later.com/)

 

02

## Best For Photo Editing: 

### VSCO

 

 

VSCO will make your visuals so much better. Try the free version of its photo editor first. If its 16 preset filters aren’t enough to take your Insta aesthetic to the next level, become a VSCO member to access a host of more advanced editing tools. Among its 200+ presets, there are cool vintage film filters inspired by the likes of Kodak and Fuji, as well as a choice of frame options. If you’re more of a moving image kind of business, VSCO also has video editing capabilities and a GIF creator. And this is all from your phone, remember.

Visit [VSCO.com](https://www.vsco.co/)

 

03

## Best For TikTok: 

### CapCut

 

 

CapCut is part of the TikTok group – which naturally means it works well with everyone’s new favourite video hosting service. Capcut offers an array of filters, effects and transitions to easily elevate your videos. It’s also simple to add music, stickers and text. Thanks to Capcut’s flexibility on aspect ratios, it will smoothly handle content for Insta too.

Visit [Capcut.com](https://www.capcut.com/)

 

04

## Best For Instagram:

###  Unfold

 

 

There’s not much that unites the App Store and Google Play in their battle to be the top app platform. But they have both handed out awards to Unfold. This simple-to-use app is all about taking your storytelling to the next level. As well as an impressive range of templates, fonts and design elements you can use, it can help you plan your Instagram feed in advance, ensuring you are consistent not just with your aesthetic but also with your time-keeping.

Visit [Unfold.com](https://unfold.com/)

 

05

## Best For Engagement:

###  Sprinklr

 

 

Sprinklr can be a difference maker for you across a few areas, from social media marketing to customer experience management. Using AI, it monitors your social media output and interactions to produce analytics and insights that can help you improve engagement levels across all of the major platforms.

Visit [Sprinklr.com](https://www.sprinklr.com/)

 

06

## Best For Graphic Design: 

### Canva

 

 

If you want to produce social media assets quickly and cheaply, you need Canva in your life. Think of it as graphic design software for non-designers. Its AI-powered tools can help even a novice turn out good-looking videos, images, graphics and animated posts for social media.

Visit [Canva.com](https://www.canva.com/en_gb/)

 

07

## Best For Doing It All:

### HubSpot

 

 

HubSpot can help with a lot more than just your social media, but the crucial feature for us here is its social media management capabilities. Within its marketing hub, you can create, optimise and track online marketing campaigns. Away from that hub, it has powerful sales tools and customer service support that help make it an all-round CRM app to know about. As in, if you’re ready to overhaul not just the way you run your social media accounts, but to rethink customer interactions in order to scale growth, this could be the app for you.

Visit [Hubspot.com](https://www.hubspot.com/)

 

08

## Best For Linking: 

### Linktree

 

 

You’ve probably seen Linktree all over the accounts of your favourite influencers. It’s the devilishly simple yet mightily effective app that can tell the world everything you are – in just one link in bio. Platform restrictions on clickable links will be a thing of the past – because that link in bio will take your audience to a landing page that can itself link to websites, social media profiles, blog posts, product pages or anything else relevant.

Visit [Linktr.ee](https://linktr.ee/)

 

09

## Best For Scheduling: 

### Tailwind

 

 

If planning and scheduling your social media posts feels like a never-ending battle, let Tailwind take some of the strain. It won’t just help you set up a future post – thanks to its analytics tool, it will tell you exactly when to schedule that post for maximum engagement. An official partner of both Instagram and Pinterest, those are the platforms it works most smoothly with.

Visit [TailwindApp.com](https://www.tailwindapp.com/)

 

10

## Best For Listening:

### Brandwatch

 

 

Brandwatch is a comprehensive social media listening and analytics platform designed for businesses and brands to monitor and analyse their online presence. Download it to track and analyse specific mentions of your own brand or relevant topics across various social media channels, blogs, forums and news sources. The reports it produces will give you new insights into market trends and how consumer behaviour might be changing.

Visit [BrandWatch.com](https://www.brandwatch.com/)

 

11

## Best For Ease Of Use: 

### Buffer

 

 

Buffer makes it easy for you to schedule, publish and analyse content across the main social media platforms. From a single hub (so no more jumping between apps) you can manage your accounts for everything from Instagram to LinkedIn – and find out not only how your posts get on, but how you can make them better.

Visit [Buffer.com](https://buffer.com/)

 

12

## Best For Captions:

### Copy

 

 

So much of social media is image led, it can be easy to neglect the written word – even though it’s essential to message delivery. Copy.ai will give you the language skills you need to create compelling content. It uses AI to craft social media copy, as well as longer-form pieces like blog posts. To set it going, all you need to give it is a few keywords, a nudge about content structure, and an idea about your tone preferences.

Visit [Copy.ai](https://www.copy.ai/)

 

 

 

 

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