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   ![Sharmadean Reid Shares Her Little Black Book](/sites/sheerluxe/files/styles/max_800x800/public/articles/2020/08/sharmade-little-black-book-beauty-thumb.jpg?itok=AvolnxyA)

  

 

 



 

 

[Beauty](/beauty)

 /  13 August 2020  

#  Sharmadean Reid Shares Her Little Black Book  


Beauty entrepreneur Sharmadean Reid MBE needs little introduction. As the founder and CEO of both WAH Nails and the new app-based booking platform Beautystack, it made sense for her to take part in the creation of #BringBeautyBack campaign in response to the government’s reopening plan. Regularly seeking out the best beauticians and treatments for her network, what she doesn’t know about beauty isn’t worth knowing. Here, we take a peek inside her little black book…  


[ Save To My Favourites ](/user/0/favourites)

 

 



 

 

 

 

 [ ![](/sites/sheerluxe/files/styles/max_800x800/public/articles/2020/08/sharmade-beauty-black-book-biologique-recherche-p50-acid.jpg?itok=l0dW24GO)

 

 ](https://biologiquerechercheuk.co.uk/skincare/face/lotions/lotion-p50) 

 

 

 

 

 

### **For Skincare Essentials…**

[SkinCeuticals C E Ferulic Serum](https://www.skinceuticals.co.uk/c-e-ferulic?ds_rl=1237374&gclid=EAIaIQobChMI1Nnz-ZOW6wIVyLLVCh2_ZAQjEAAYASAAEgLr9vD_BwE&gclsrc=aw.ds) has changed the game for my complexion. It works to brighten and smooth texture and is one of the best vitamin C products I’ve ever tried. I’m never without my [Biologique Recherché Lotion P50](https://biologiquerechercheuk.co.uk/skincare/face/lotions/lotion-p50) either. It completely resurfaces your skin, and these two products used in combination leave my skin feeling and looking amazing.  
  
[Lotion P50, Embassy Of Beauty](https://embassyofbeauty.co.uk/products/lotion-p50#/)

 

 

 

### For Haircuts &amp; Styling…

I go to different pros in the industry for various treatments. For a blow-dry and extensions, I see Akisha Dobson at [Bleach](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwiy9vO0lJbrAhXW-FEKHerBA-kYABAAGgJ3cw&ohost=www.google.com&cid=CAASE-RoYM0dKdH9k2Ej4Yxx_wBwMYM&sig=AOD64_3ZebeqbkiOVzJnJ3U9Ajg9jSiG_A&q&adurl&ved=2ahUKEwj_sOu0lJbrAhWDxoUKHVogBOYQ0Qx6BAgXEAE) in Brixton. For braids, I swear by Lydia Braids on [Beautystack](https://www.beautystack.com) because she is incredibly fast. Then, for deep conditioning treatments and a head massage like no other, I go to [Charlotte Mensah](https://charlottemensah.com) in Portobello.  
  
Visit [Charlotte Menash.com](https://charlottemensah.com)

 

 

 [ ![](/sites/sheerluxe/files/styles/max_800x800/public/articles/2020/08/sharmade-beauty-black-book-charlotte-mensah.jpg?itok=cShnr9om)

 

 ](https://charlottemensah.com) 

 

 

 

 

 

 

 [ ![](/sites/sheerluxe/files/styles/max_800x800/public/articles/2020/08/sharmade-beauty-black-book-pillow-talk-medium.jpg?itok=_MlbnmEx)

 

 ](https://www.spacenk.com/uk/en_GB/makeup/lips/lipstick/matte-revolution-lipstick-MUK200024716.html?dwvar_MUK200024716_color=UK200024716) 

 

 

 

 

 

### For Repeat Beauty Buys…

I have three make-up essentials I buy on repeat. First, [Chanel’s Stylo Yeux Waterproof Liner](https://www.chanel.com/en_GB/fragrance-beauty/makeup/p/eyes/eyeliners/stylo-yeux-waterproof-long-lasting-eyeliner-p187901.html#skuid-0187880) in Black, second, [Charlotte Tilbury’s Legendary Brow Gel](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fen_GB%2Fmakeup%2Feyes%2Feyebrows%2Flegendary-brows-MUK200024559.html%3F%26cm_mmc%3DPPC%257CGoogle%257CUK-_-Generic%257CGeneric-_-DSA-_-makeup%26gclid%3DEAIaIQobChMI3KKflZWW6wIVke5RCh36DQQ3EAAYBCAAEgIjZfD_BwE%26gclsrc%3Daw.ds) and finally, her cult [Pillow Talk Lipstick](https://www.spacenk.com/uk/en_GB/makeup/lips/lipstick/matte-revolution-lipstick-MUK200024716.html?dwvar_MUK200024716_color=UK200024716) in Medium – I dab a little onto my cheeks, too.  
  
[Pillow Talk Lipstick, £25, Space NK](https://www.spacenk.com/uk/en_GB/makeup/lips/lipstick/matte-revolution-lipstick-MUK200024716.html?dwvar_MUK200024716_color=UK200024716)

 

 

 

### For Beauty Treatments…

I find the best treatments through my network. I’ve been in beauty for over a decade now, and I’m lucky enough to have a brilliant community who have similar tastes and style, and love sharing new treatments. My goal is to turn [BeautyStack](https://www.beautystack.com) into the world's coolest salon. It’s a new way to book beauty, and the aim is to go from inspiration to appointment in just a few clicks. The app shortens the process we’re used to – you find a look you like, discover who created it and then book directly via their salon to achieve the same thing. A personal favourite of mine is [KaddyFromTheWest](https://kaddyfromthewest.btystk.com/) for all things nails – she has incredible designs.  
  
Visit [BeautyStack.com](https://www.beautystack.com)

 

 

 [ ![](/sites/sheerluxe/files/styles/max_800x800/public/articles/2020/08/sharmade-beauty-black-book-beautystack.jpg?itok=jA-YdL0C)

 

 ](https://www.beautystack.com) 

 

 

 

 

 

 

 [ ![](/sites/sheerluxe/files/styles/max_800x800/public/articles/2020/08/sharmade-beauty-black-book-fenty-beauty-pro-filter-foundation.jpg?itok=K09G522s)

 

 ](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&clickref=&ued=https%3A//www.boots.com/fenty-beauty/fenty-beauty-face/fenty-beauty-pro-filtr-soft-matte-longwear-foundation-10263262) 

 

 

 

 

 

### For A Silky Base…

[Fenty’s Pro Filt’r Soft Matte Longwear Foundation](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.boots.com%2Ffenty-beauty%2Ffenty-beauty-face%2Ffenty-beauty-pro-filtr-soft-matte-longwear-foundation-10263262) in 390 is my favourite base. I use it as a tinted cream by mixing it with my moisturiser, then rubbing it in all over my face for a thorough, even blend.  
  
[Pro Filt’r Soft Matte Longwear Foundation](https://www.fentybeauty.com/pro-filtr-soft-matte-longwear-foundation/FB30006.html)[, £27, Fenty Beauty](https://www.awin1.com/cread.php?awinmid=2041&awinaffid=69421&clickref=&ued=https%3A%2F%2Fwww.boots.com%2Ffenty-beauty%2Ffenty-beauty-face%2Ffenty-beauty-pro-filtr-soft-matte-longwear-foundation-10263262)

 

 

 

 

### For Hair Care…

There are three buys I can never choose between. [Charlotte Mensah’s Manketti Hair Oil](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=36362&murl=https%3A%2F%2Fwww.spacenk.com%2Fuk%2Fen_GB%2Fhaircare%2Fhair-treatment%2Fhair-oil%2Fmanketti-hair-oil-UK200024474.html%3F%26cm_mmc%3DPPC%257CGoogle%257CUK-_-Shopping-_-Generics%257CHaircare-_-Haircare%26gclid%3DEAIaIQobChMIy-fZ2peW6wIVVZ3VCh3mBwjiEAQYASABEgJVqfD_BwE%26gclsrc%3Daw.ds) is a must-have, as is the [Bleach Beer Shampoo and Conditioner](https://bleachlondon.co.uk/products/beer-shampoo), which strengthens hair and reduces breakage. Finally, I love the [Afrochenix Hair Light Moisturiser](https://afrocenchix.com/products/smooth) for extra nourishment.  
  
[Moisturising Hair Cream, £14.95, Afrochenchix](https://afrocenchix.com/products/smooth?variant=30360594945&currency=GBP&utm_medium=product_sync&utm_source=google&utm_content=sag_organic&utm_campaign=sag_organic&utm_campaign=gs-2019-08-25&utm_source=google&utm_medium=smart_campaign&gclid=EAIaIQobChMIk6)

 

 

 [ ![](/sites/sheerluxe/files/styles/max_800x800/public/articles/2020/08/sharmade-beauty-black-book-afrocenchix-moisturising-hair-cream.jpg?itok=dm9w8fXC)

 

 ](https://afrocenchix.com/products/smooth?variant=30360594945&currency=GBP&utm_medium=smart_campaign&utm_source=google&utm_content=sag_organic&utm_campaign=gs-2019-08-25&gclid=EAIaIQobChMIk6) 

 

 

 

 

 

 

 [ ![](/sites/sheerluxe/files/styles/max_800x800/public/articles/2020/08/sharmade-beauty-black-book-rachel-pitman.jpg?itok=feLac5Cp)

 

 ](https://www.rachel-pitman.com/about) 

 

 

 

 

 

### For Great Brows…

My brows are tattooed every 18 months by [Rachel Pitman](https://www.rachel-pitman.com/about). If you’re considering this kind of treatment but want natural-looking results, I can’t recommend her enough – she’s one of the best in the business.  
  
Visit [RachelPitman.com](https://www.rachel-pitman.com/about)

 

 

 

### For A Speedy Glow…

[Glossier Future Dew](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwj476aqmZbrAhXMn7MKHfcLAy8YABABGgJxbg&ohost=www.google.com&cid=CAASE-RoKFUFNWQKIkGGPdW_2i15LF8&sig=AOD64_1BLJBaZX6lJdbxv85WEhxWpTVLIg&q&adurl&ved=2ahUKEwiPwJ-qmZbrAhX6oHIEHZpBC5IQ0Qx6BAgREAE) is the product I use for a speedy, dewy glow – either on its own, or with other make-up. You only need a small amount to give skin a nice radiance.  
  
[Future Dew, £23, Glossier ](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwj476aqmZbrAhXMn7MKHfcLAy8YABABGgJxbg&ohost=www.google.com&cid=CAASE-RoKFUFNWQKIkGGPdW_2i15LF8&sig=AOD64_1BLJBaZX6lJdbxv85WEhxWpTVLIg&q&adurl&ved=2ahUKEwiPwJ-qmZbrAhX6oHIEHZpBC5IQ0Qx6BAgREAE)

 

 

 [ ![](/sites/sheerluxe/files/styles/max_800x800/public/articles/2020/08/sharmade-beauty-black-book-glossie-futuredew.jpg?itok=HmDl_PQZ)

 

 ](https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwj476aqmZbrAhXMn7MKHfcLAy8YABABGgJxbg&ohost=www.google.com&cid=CAASE-RoKFUFNWQKIkGGPdW_2i15LF8&sig=AOD64_1BLJBaZX6lJdbxv85WEhxWpTVLIg&q=&adurl=&ved=2ahUKEwiPwJ-qmZbrAhX6oHIEHZpBC5IQ0Qx6BAgREAE) 

 

 

 

 

 

 

 [ ![](/sites/sheerluxe/files/styles/max_800x800/public/articles/2020/08/sharmade-beauty-black-book-le-labo-poivre-23.jpg?itok=6qcIGc3c)

 

 ](https://www.lelabofragrances.com) 

 

 

 

 

 

### For Fragrance…

[Le Labo’s Poivre 23](https://www.lelabofragrances.com)\* is my number one. It’s the London exclusive, so it’s only available annually, but I always snap it up – it reminds me of an Italian holiday.   
  
*[\*Le Labo Poivre 23](https://www.lelabofragrances.com) Will Be Available From 1st September 2020.*

 

 

 

### For Unwinding…

Sleeping, reading and walking in the woods is how I like to unwind. Meditation and hydration are essential for me too – I swear by both for their calming and anti-ageing benefits.

 

 

 

Sign up to [Beautystack](https://www.beautystack.com) now, or check out[ ](https://www.cosmeticsbusiness.com/news/article_page/Sharmadean_Reid_to_host_new_beauty_podcast_with_female_CEOs/168841)Sharmadean’s brand new podcast series [here](https://open.spotify.com/show/3yOdjCNEGtv69hNcXcsa5m?utm_source=sheerluxe%20&utm_medium=social&utm_campaign=podcast_launch&utm_term=sheerluxe%20&utm_content=spotify).

 

 

 

 

  

## *more from*

### Beauty



 [View All Beauty](/beauty) 

  ![Smokey Eye Tutorial](/sites/sheerluxe/files/styles/teaser_200/public/articles/2025/05/beauty-school-thumb-2705.png?itok=1_d7FiEA)

  

 

 



 

[Make-up](/beauty/make-up)

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  27 May 2025  

 [##  Smokey Eye Tutorial  


 

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[Bath &amp; Body](/beauty/bath-body)

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  23 May 2025  

 [##  The SL Directory: Spray Tan Experts  


 

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[Bath &amp; Body](/beauty/bath-body)

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  28 April 2025  

 [##  How To Depuff &amp; Tone Your Body With Massage  


 

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  ![The SL Directory: Microblading Experts](/sites/sheerluxe/files/styles/teaser_200/public/articles/2025/01/sl-site-assets-040225-thumb-hero-sl-directory-microblading.jpg?itok=LcICTNTC)

  

 

 



 

[Hair &amp; Nails](/beauty/hair-nails)

/

  04 February 2025  

 [##  The SL Directory: Microblading Experts  


 

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