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   ![Reformation Launches In The UK](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/browns.jpg?itok=UCiME3ED)

  

 

 



 

 

[Fashion](/fashion)

 /  24 July 2018  

#  Reformation Launches In The UK  


Fashion’s obsession with Reformation isn’t exactly new. The Cali brand is responsible for putting vintage-inspired style on the map, making occasion wear both cool and affordable, and generating a wave of influencer followers – pretty much anyone who’s anyone on the ‘gram is a fan. But us Brits have long been exiled from their trend-driving designs, with US customs fees keeping our shopping sprees at bay. Until now...  


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###### ***CREATED IN PARTNERSHIP WITH BROWNS***

That's because the brand is *finally* launching in the UK, with an exclusive collection for luxury retailer [Browns](http://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A%2F%2Fwww.brownsfashion.com%2Fuk%2Fwoman). If you’ve stalked their Stateside site, you’ll recognise a few familiar designs in the 27-piece collection – many of their cult styles are available in varying shades – but there’s also a selection of exclusive pieces, from cherry print bodice-style tops to gingham high-waisted bikinis.   
  
Browns' Womenswear Buying Director, Ida Petersson says: “Reformation continues to be the leader in its field and their approach to sustainability is admirable, so we couldn’t be more pumped to bring a selection of the best from Reformation to Browns this summer.” ‘Pumped’ pretty much sums up our reaction too. Seriously – don’t miss out.

Visit [BrownsFashion.com](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A%2F%2Fwww.brownsfashion.com%2Fuk%2Fwoman)

 

 

 



 

 

 

 ![Exclusive Becca Wrap Midi Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/becca-wrap-midi-dressfinal.jpg?itok=JlxDpNfP)

 

 

 

[#### Exclusive Becca Wrap Midi Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/becca-wrap-midi-dress-13131359)

£110

 

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 ![Exclusive Gwenyth Floral Wrap Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/gwenyth-floral-wrap-over-dress2final.jpg?itok=qH7lmmt7)

 

 

 

[#### Exclusive Gwenyth Floral Wrap Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/gwenyth-floral-wrap-over-dress-13131331)

£245

 

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 ![Daria Wrap Over Maxi Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/daria-wrap-over-maxi-dress.jpg?itok=x3T8GB-R)

 

 

 

[#### Daria Wrap Over Maxi Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/daria-wrap-over-maxi-dress-13131266)

£245

 

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 ![Talita Midi Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/talita-midi-dress.jpg?itok=ZREmYMUK)

 

 

 

[#### Talita Midi Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/talita-midi-dress-13131321)

£245

 

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 ![Aurora Floral Top](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/aurora-floral-topfinal.jpg?itok=Dl8QwQl_)

 

 

 

[#### Aurora Floral Top](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/aurora-floral-top-13131355)

£145

 

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 ![Winslow Maxi Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/winslow-maxi-dress-redfinal.jpg?itok=HjOE5MgI)

 

 

 

[#### Winslow Maxi Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/winslow-maxi-dress-13131272)

£300

 

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 ![Callalily V-Neck Maxi Dress ](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/callalilly-v-neck-maxi-dress-blackfinal.jpg?itok=4Py77Fky)

 

 

 

[#### Callalily V-Neck Maxi Dress ](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/callalilly-v-neck-maxi-dress-13131317)

£480

 

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 ![Betty & Mandalay](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/betty-and-mandalay-bikinifinal.jpg?itok=60ofwoQ7)

 

 

 

[#### Betty &amp; Mandalay](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/betty-and-mandalay-bikini-13131329)

£165

 

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 ![Bayley Lace-Up Top](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/bayley-lace-topfinal.jpg?itok=BU0429TL)

 

 

 

[#### Bayley Lace-Up Top](https://www.brownsfashion.com/uk/shopping/bayley-lace-up-top-13131319?utm_source=LinkshareUK&utm_medium=Affiliate&utm_campaign=SheerLuxe.com&utm_content=10&utm_term=UKNetwork&ranMID=35118&ranEAID=etT1jgERWYw&ranSiteID=etT1jgERWYw-3MsYuOyXv5CE76AMEHjyxA)

£145

 

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 ![Callalily V-Neck Maxi Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/callalilly-v-neck-maxi-dresspinkfinal.jpg?itok=vSyz_b1U)

 

 

 

[#### Callalily V-Neck Maxi Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/callalilly-v-neck-maxi-dress-13131325)

£480

 

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 ![Cassidy Corset Top](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/cassidy-corset-topfinal.jpg?itok=L1uYqCdT)

 

 

 

[#### Cassidy Corset Top](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/cassidy-corset-top-13131323)

£165

 

[ Flag this item ](/user/0/favourites "Add product to my favourites")

 

 

 

 ![Cayman Stripe Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/cayman-stripe-dressfinal.jpg?itok=PWcJk348)

 

 

 

[#### Cayman Stripe Dress](https://www.brownsfashion.com/uk/shopping/cayman-stripe-dress-13131287?utm_source=LinkshareUK&utm_medium=Affiliate&utm_campaign=SheerLuxe.com&utm_content=10&utm_term=UKNetwork&ranMID=35118&ranEAID=etT1jgERWYw&ranSiteID=etT1jgERWYw-a5YxJSiVHKZKd_kHmMXtqA)

£200

 

[ Flag this item ](/user/0/favourites "Add product to my favourites")

 

 

 

 ![Winslow V-Neck Long Length Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/winslow-v-neck-long-length-dressfinal.jpg?itok=wO84wXke)

 

 

 

[#### Winslow V-Neck Long Length Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/winslow-v-neck-long-length-dress-13131332)

£300

 

[ Flag this item ](/user/0/favourites "Add product to my favourites")

 

 

 

 ![V-Neck Strappy Callalily Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/v-neck-strappy-callalilly-dressfinal.jpg?itok=DSkdAPYt)

 

 

 

[#### V-Neck Strappy Callalily Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/v-neck-strappy-callalilly-dress-13131322)

£480

 

[ Flag this item ](/user/0/favourites "Add product to my favourites")

 

 

 

 ![Klara Linen Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/klara-linen-dressfinal.jpg?itok=93iVoyun)

 

 

 

[#### Klara Linen Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/klara-linen-dress-13131324)

£245

 

[ Flag this item ](/user/0/favourites "Add product to my favourites")

 

 

 

 ![Winslow Maxi Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/winslow-maxi-dressfinal.jpg?itok=fPeCtZIn)

 

 

 

[#### Winslow Maxi Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/winslow-maxi-dress-13131273)

£300

 

[ Flag this item ](/user/0/favourites "Add product to my favourites")

 

 

 

 ![Beatrice Silk Top](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/beatrice-silk-top.jpg?itok=e6fscAc7)

 

 

 

[#### Beatrice Silk Top](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/beatrice-silk-top-13131288)

£110

 

[ Flag this item ](/user/0/favourites "Add product to my favourites")

 

 

 

 ![Cynthia Distressed Jeans](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/cynthia-distressed-jeans.jpg?itok=lEemI85_)

 

 

 

[#### Cynthia Distressed Jeans](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/cynthia-distressed-jeans-13131303)

£145

 

[ Flag this item ](/user/0/favourites "Add product to my favourites")

 

 

 

 ![Prairie Maxi Dress](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/prairie-maxi-dress.jpg?itok=9ySBHZ-P)

 

 

 

[#### Prairie Maxi Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/prarie-maxi-dress-13131318)

£245

 

[ Flag this item ](/user/0/favourites "Add product to my favourites")

 

 

 

 ![Madison High-Waisted Jeans](/sites/sheerluxe/files/styles/max_800x800/public/articles/2018/07/madison-high-waisted-jeans.jpg?itok=dhxqux40)

 

 

 

[#### Madison High-Waisted Jeans](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35118&murl=https%3A//www.brownsfashion.com/uk/shopping/madison-high-waisted-jeans-13131277)

£145

 

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