Breadcrumbs [Fashion](/fashion) / 09 April 2018 # Everything You Need To Know About Gen Z Yellow Move aside millennial pink, there’s a new shade characterising the younger generation – and it’s decidedly less saccharine than its 2017 predecessor. Bright canary yellow is replacing blush, bubblegum and barbie as the under-30s' colour of choice. [ Save To My Favourites ](/user/login?destination=/markdownify/node/15698) The proliferation of the eye-catching hue on the FROW this season is confirmation enough that fashion girls are leaning into the look. But this isn’t just a trend – the rejection and replacement of pink as the poster shade for young women everywhere says a lot about wider social changes. Last year was undeniably the year of the feminist – in the wake of the Harvey Weinstein scandal, the #MeToo movement and the centenary of women’s suffrage, girls the world over broke away from the usual stereotypes to fight for power and equality. Pink’s gender-binary connotations no longer work for 21st century women trying to break the mould. Enter yellow – a change in hue [described by the *Independent*](http://www.independent.co.uk/news/business/news/generation-z-promotion-first-job-6-months-expect-18-to-23-year-olds-powwownow-a7999136.html) as "synonymous with today’s young ones because studies show they are bolder, braver and more transgressive than their elders’. Plus, in an age of self-care people are looking to sartorial trends to reflect their mindset: “Because \[bright colours\] usually aren’t the norm, they will attract attention and usually other people tend to like them and will comment to somebody, ‘Oh, you look great. I love that colour,’” Leslie Harrington, executive director of the Color Association of the United States, [told HuffPost in 2017](https://www.huffingtonpost.com/entry/bright-colors-beat-the-winter-blues_us_5a0f1373e4b0e97dffed0723). “That then feeds into this cycle of feeling good about ourselves.” There’s no denying the fashion appeal either – everyone from Bottega Venetta to Carolina Herrera, Kenzo to Preen, Tod’s to Rochas and Balmain to Tibi showcased the look on the AW18 runway. It may be a notoriously hard look to pull off, but even the fairest of skins can try statement mustard earrings or sunshine-bright slides, whilst more olive skin tones should embrace wrap dresses even leather skirts in the hue. Mood enhancing, fashion-forward and synonymous with youth – what’s not to love? ![Cocktail Dress from Ba&sh](https://media.sheerluxe.com/_wjuNG7aqNxutCD4vwY8ozAi1kw=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2F1e18cockjaune1-2.jpg) [#### Cocktail Dress](https://ba-sh.com/uk/p/cocktail-dress-jaune-1E18COCK_JAUNE.html) ##### Ba&sh, £415 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Balloon Sleeved Satin Dress from Attico](https://media.sheerluxe.com/4ZVfm-O5aykb3JFHxpkQQycoP0w=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2Fmatches-balloon-sleeved-floral-jacquard-satin-dress-3.jpg) [#### Balloon Sleeved Satin Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35725&murl=https%3A%2F%2Fwww.matchesfashion.com%2Fproducts%2FAttico-Balloon-sleeved-floral-jacquard-satin-dress-1206024) ##### Attico, £1,380 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Crepe Ruffle Midi Wrap Dress from Topshop ](https://media.sheerluxe.com/1aaSX2Uar7IwW2Fti-ieDO4jfH8=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2F3topshop-crepe-ruffle-midi-wrap-dress.jpg) [#### Crepe Ruffle Midi Wrap Dress](https://www.awin1.com/cread.php?awinmid=6009&awinaffid=69421&clickref=&p=http%3A%2F%2Fwww.topshop.com%2Fen%2Ftsuk%2Fproduct%2Fcrepe-ruffle-midi-wrap-dress-7559558%3Fbi%3D0%26ps%3D20%26Ntt%3Dyellow%2520midi%2520dress) ##### Topshop, £39 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Stripe Tuck Top from Topshop](https://media.sheerluxe.com/kaJQcwpMh0Tls3k6DkbwsvqdbXE=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2Ftopshop-stripe-tuck-top3.jpg) [#### Stripe Tuck Top](https://www.awin1.com/cread.php?awinmid=6009&awinaffid=69421&clickref=&p=http%3A%2F%2Fwww.topshop.com%2Fen%2Ftsuk%2Fproduct%2Fstripe-tuck-top-7324262%3Fbi%3D0%26ps%3D20%26Ntt%3Dstripe%2520tuck%2520top) ##### Topshop, £34 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Embroidered Blouse from Jigsaw](https://media.sheerluxe.com/Xs537-DUfG5OER74YdeO08zDhi0=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2Fjigsaw-embroidered.jpg) [#### Embroidered Blouse](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35664&murl=http%3A%2F%2Fwww.jigsaw-online.com%2Fproduct%2Fembroidered-blouse%2FJ36498_YE000) ##### Jigsaw, £80 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Pleated Top from Zara](https://media.sheerluxe.com/Ffmc13b8dddZIyvylAn-Oboy8vg=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2F5zara-pleated-top.jpg) [#### Pleated Top](https://www.zara.com/uk/en/pleated-top-p05093270.html?v1=5979663&v2=719014) ##### Zara, £17.99 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Floral Pleated Midi Dress from & Other Stories](https://media.sheerluxe.com/5INYhwsBLYB5jAiM47yq3dM-Msk=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2F7stories-floral-pleated-midi-dress.jpg) [#### Floral Pleated Midi Dress](https://www.stories.com/gb/Floral_Pleated_Midi_Dress/594756-0621075001.2) ##### & Other Stories, £79 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Earrings With Tassels from H&M](https://media.sheerluxe.com/E13LxPzNti-LBrUto6hHptmrhQg=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2F8hm-earrings-tassels.jpg) [#### Earrings With Tassels](http://www2.hm.com/en_gb/productpage.0292453034.html) ##### H&M, £8.99 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Asymmetric Satin Dress from Mango](https://media.sheerluxe.com/SO1VqupQfqbStBDO9sSbCn856PI=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2Fmango-dress-3.jpg) [#### Asymmetric Satin Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=36057&murl=https%3A%2F%2Fshop.mango.com%2Fgb%2Fwomen%2Fdresses-short%2Fasymmetrical-satin-dress_21090965.html%3Fc%3D12%26n%3D1%26s%3Dsearch) ##### Mango, £59.99 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Buckle Flat from Mango](https://media.sheerluxe.com/YcLURmORZqjOmV-nZQnmuIrdX8k=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2Fmango-shoes-3.jpg) [#### Buckle Flat](https://shop.mango.com/gb/women/shoes-flat-sandals/buckle-flat-sandals_23017024.html?c=15&n=1&s=search) ##### Mango, £19.99 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Buttoned Through Midi Skirt from Topshop](https://media.sheerluxe.com/iezFWnvY8jmqrusceAnqamjX3gw=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2F12topshop-button-through-midi-skirt.jpg) [#### Buttoned Through Midi Skirt](https://www.awin1.com/cread.php?awinmid=6009&awinaffid=69421&clickref=&p=http%3A%2F%2Fwww.topshop.com%2Fen%2Ftsuk%2Fproduct%2Fbutton-through-midi-skirt-7527257%3Fbi%3D0%26ps%3D20%26Ntt%3Dbuttoned%2520through%2520midi%2520skirt) ##### Topshop, £125 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Contrast Panel Pleated Dress from Self-Portrait](https://media.sheerluxe.com/ouNw79ILqhNZPEmJgOuHuURFYQA=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2F13mathces-contrast-panel-pleated-dress.jpg) [#### Contrast Panel Pleated Dress](https://click.linksynergy.com/deeplink?id=etT1jgERWYw&mid=35725&murl=https%3A%2F%2Fwww.matchesfashion.com%2Fproducts%2FSelf-portrait-Contrast-panel-pleated-dress--1200041) ##### Self-Portrait, £300 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Crotchet And Fringe Earrings from Zara](https://media.sheerluxe.com/kGtlzdFA8qTs9Cy2Waq8KJjmkG8=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2Fearrings-zara-3.jpg) [#### Crotchet And Fringe Earrings](https://www.zara.com/uk/en/crochet-and-fringe-earrings-p02673002.html?v1=5745586&v2=1023622) ##### Zara, £12.99 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![ Tuck Seam Midi Dress from Topshop](https://media.sheerluxe.com/igYqUxaf7omAUTrzwQ21Lg18jDc=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2F15topshop-tuck-seam-midi-dress.jpg) [#### Tuck Seam Midi Dress](https://www.awin1.com/cread.php?awinmid=6009&awinaffid=69421&clickref=&p=http%3A%2F%2Fwww.topshop.com%2Fwebapp%2Fwcs%2Fstores%2Fservlet%2FProductDisplay%3FviewAllFlag%3Dfalse%26beginIndex%3D1%26langId%3D-1%26productId%3D31206701%26Ntt%3Dtuck%2Bseam%2Bmidi) ##### Topshop, £46 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") ![Paris Patch Unisex Sweatshirt from Sandro](https://media.sheerluxe.com/9dEIwhLS5lVS2mRh-MAEzSiKNmY=/600x0/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F04%2F16sandro-paris-patch-unisex-sweatshirt.jpg) [#### Paris Patch Unisex Sweatshirt](https://uk.sandro-paris.com/en/man/sweatshirts/paris-patch-unisex-sweatshirt/T10000S.html?dwvar_T10000S_color=50#q=patchu%2Bunisex%2Bsweatshirt&start=1) ##### Sandro, £145 [ Flag this item ](/user/login?destination=/markdownify/node/15698 "Add product to my favourites") *more from* Fashion [View All Fashion](/fashion) ![Join Sapna & Lu At A Special Festive Event](https://media.sheerluxe.com/k1MedfHojE7Tk3g2lbtVu0ZpBj4=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-011225-thumb-hero-boodles-2.jpg) [Home](/gold/home)/ 01 December 2025 [## Join Sapna & Lu At A Special Festive Event ](/fashion/shopping/join-sapna-lu-at-a-special-festive-event) ![18 Mega High-Street Heroes](https://media.sheerluxe.com/BAqj-kh1Mzg_QpTfLVH-K66WrEY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-011225-thumb-x-mega-party-high-st-heroes.jpg) [High Street](/fashion/high-street) / 01 December 2025 [## 18 Mega High-Street Heroes ](/fashion/high-street/18-mega-high-street-heroes) ![3 Cool Ways To Style These Cult Leggings](https://media.sheerluxe.com/JBW6FngGUGQIWvzzuQf1itNckag=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-011225-thumb-hero-lulu-1.jpg) [How To Wear](/fashion/how-to-wear) / 01 December 2025 [## 3 Cool Ways To Style These Cult Leggings ](/fashion/how-to-wear/3-cool-ways-to-style-these-cult-leggings) ![The Round Up: Chunky Knits](https://media.sheerluxe.com/PHEE4lr2SC1PvG3lJAg1GRrSD9U=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F12%2Fsl-site-assets-011225-thumb-chunky-roll-necks.jpg) [Shopping](/fashion/shopping) / 01 December 2025 [## The Round Up: Chunky Knits ](/fashion/shopping/best-chunky-roll-necks) ![3 Cool, Off-Duty Looks At FLANNELS](https://media.sheerluxe.com/ldcPqIZeY07mdMYcPdUQdwzlHUA=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-com-flannels-1.jpg) [Shopping](/fashion/shopping) / 27 November 2025 [## 3 Cool, Off-Duty Looks At FLANNELS ](/fashion/shopping/3-cool-off-duty-looks-at-flannels) ![The Black Friday Sale You Won’t Want To Miss](https://media.sheerluxe.com/B64hRL0vwdr21QTgAplyHVNBc0Q=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-271125-thumb-mango-2.jpg) [High Street](/fashion/high-street) / 27 November 2025 [## The Black Friday Sale You Won’t Want To Miss ](/fashion/high-street/the-black-friday-sale-you-wont-want-to-miss) ![A Night With SheerLuxe & The White Company](https://media.sheerluxe.com/WJ7gnLw0VTyUWOYPZpLo29_JYwM=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-portrait-271125-the-white-company-dinner.jpg) [Fashion](/gold/fashion)/ 27 November 2025 [## A Night With SheerLuxe & The White Company ](/fashion/shoots/a-night-with-sheerluxe-the-white-company) ![25 ASOS Pieces To Snap Up This Black Friday](https://media.sheerluxe.com/2uU48Q2KHTQeGaPBt6sW2G_oORY=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-site-assets-261125-thumb-asos-black-friday-2_0.jpg) [High Street](/fashion/high-street) / 26 November 2025 [## 25 ASOS Pieces To Snap Up This Black Friday ](/fashion/high-street/25-asos-pieces-to-snap-up-this-black-friday) ![One Piece, Three Ways](https://media.sheerluxe.com/iyDJfeI662w40AtJPEhj2AetE4Q=/200x267/smart/https%3A%2F%2Fsw18.sheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F11%2Fsl-gold-171125-site-assets-one-piece-hero-thumb.jpg) [Fashion](/gold/fashion)/ 17 November 2025 [## One Piece, Three Ways ](/fashion/shopping/one-piece-three-ways) Share This Story [Facebook ](https://www.facebook.com/sharer/sharer.php?display=popup&redirect_uri=http%3A%2F%2Fwww.facebook.com&u=https%3A%2F%2Fsw18.sheerluxe.com%2Ffashion%2Feverything-you-need-know-about-gen-z-yellow&t=Everything+You+Need+To+Know+About+Gen+Z+Yellow) [ Pinterest ](https://www.pinterest.com/pin/create/button/?url=https%3A%2F%2Fsw18.sheerluxe.com%2Ffashion%2Feverything-you-need-know-about-gen-z-yellow&description=Everything+You+Need+To+Know+About+Gen+Z+Yellow&media=) [ E-mail ]() INSPIRATION CREDITS: [BusinessOfFashion.com](https://www.businessoffashion.com/), [MindFood.com](https://www.businessoffashion.com/), [MyRedGlasses.com](http://www.myredglasses.com/) DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at . Fashion. Beauty. Culture. Life. Home Delivered to your inbox, daily [Subscribe](/signup)