The Best Brands For Your Basics
The Best Brands For Your Basics
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The Best Brands For Your Basics

When it comes to building a lasting wardrobe, the best foundations lie in great basics. From perfectly cut tees and knitwear to sharp shirting and tailored trousers, these are the pieces that make everything else work harder. In this round-up, we spotlight the brands that do elevated everyday essentials that will stand the test of time.
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All products on this page have been selected by our editorial team, however we may make commission on some products.

The White Company

Founded 30 years ago by Chrissie Rucker, The White Company is synonymous with understated luxury. With its focus on beautiful fabrics and refined design, it’s the place for elevated wardrobe staples that feel as good as they look.

Visit TheWhiteCompany.com

Jaeger

With a long heritage in British tailoring, Jaeger has evolved into a destination for stylish yet wearable basics – think sharp blazers and versatile trousers, all with a timeless appeal.

Visit MarksAndSpencer.com

Uniqlo

Japanese brand Uniqlo is renowned for its innovation in fabric and fit, offering minimalist, affordable essentials – from its famous HeatTech and cashmere to effortless everyday basics.

Visit Uniqlo.com

COS

Known for clean lines and modern silhouettes, COS is the go-to for polished basics with a contemporary edge – think crisp shirts, sleek knitwear and perfectly cut tailoring.

Visit COS.com

ARKET

Blending Scandinavian simplicity with a practical approach, ARKET delivers high-quality everyday pieces that are as functional as they are stylish, all with a sustainable ethos at their core.

Visit ARKET.com

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