Meet The New Conscious Collection From This Iconic Jewellery Brand
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Meet The New Conscious Collection From This Iconic Jewellery Brand

It’s fair to say lab-grown diamonds have turned the jewellery world on its head. Not only can they be more ethical, the pieces are also more affordable – without losing any of their brilliance. Iconic jewellery brand Pandora is one brand taking advantage, and its new collection is designed to make diamond jewellery accessible to a larger audience. Here’s what you need to know…

Created in partnership with Pandora

The Designs

Pandora has launched three new collections aimed at making diamonds accessible to more people around the world. The collections include rings, earrings, bracelets and necklaces, as well as the brand’s signature charms, all featuring lab-grown diamonds. Fans of dainty 14 carat solid gold, white gold and sterling silver jewellery will love the simplicity of the brand’s easy-to-layer designs – all of which are meant to make diamond jewellery more wearable day-to-day.

The Technology

Pandora’s lab-grown diamonds are optically, chemically, thermally and physically identical to mined diamonds. Grown using chemical vapor deposition technology (CVD), the rough diamonds are then cut and polished for exceptional quality and to maximise sparkle. Then, each diamond is hand-set in sterling silver or 14k white or yellow gold by skilled artisans.

The Campaign

The brand’s new campaign, Diamonds for All, stars actress and activist Pamela Anderson, former US Vogue creative director Grace Coddington, Justina Miles and models Precious Lee and Sherry Shi.

Shop now at Pandora.net

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