Introducing The Ground Breaking Diamonds That Don’t Cost The Earth

The Diamond Store’s new Elara collection includes a range of contemporary earrings, rings and necklaces set in white gold, gold and platinum – all featuring coloured lab-grown diamonds. Thanks to new technology, lab-grown diamonds have the exact same physical and chemical composition as coloured diamonds mined from the earth. The only difference is their origin.

Experts classify lab-grown diamonds like real diamonds, meaning they can be certified in exactly the same way as mined diamonds by assessing the ‘Four Cs’: cut, colour, clarity and carat. The Elara Collection of coloured diamonds is independently certified by the International Gemological Institute (IGI).

Coloured lab-grown diamonds get their colour in the same way as earth-mined diamonds. State-of-the-art technology allows scientists to replicate the environment underneath the Earth’s crust where coloured diamonds are naturally formed.

The carbon footprint of lab-grown diamonds is much smaller than the one produced by mined diamonds, making them a more responsible choice. While lab-grown diamonds are affordable, they’re also a luxury. Despite looking exactly the same as a mined version, you can also expect to get more carats for your budget.