5 Cool Brands To Know
Selezza
Selezza’s fashion-led pieces have become an Instagram favourite thanks to their couture-like looks and accessible price points – think sheer fabrics and plenty of exaggerated volume. Founded by Elena Zaim, the London-based brand embodies the concept of modern elegance through unique, statement designs – its most recognisable pieces are detailed by layer upon layer of finely pleated tulle. Known for its poetic and avant-garde silhouettes, this is a brand guaranteed to put a twist on party dressing this year.
Visit Selezza.com
Bobkova
If you love a pared-back, contemporary aesthetic, Ukrainian brand Bobkova’s collection of sophisticated slip dresses and beautifully cut separates should be high on your wish list. Founded by Kristina Bobkova, the label’s luxury look is translated through clean lines and supreme quality. While the knit dress is a signature in every collection, Kristina is always looking to balance bestsellers buyers love and expect with something new. “I strongly believe in the idea of a conscious wardrobe built on timeless pieces, in upcycling and recycling, in the philosophy of upscaled everyday clothes. My collections express the idea of a gentlewoman and the idea of confident femininity,” she says.
Visit Bobkova.com
LYIA
London-based fashion brand LYIA creates timeless, high-quality feminine pieces to build a considered and timeless wardrobe. Founded by fashion designer Lia Souza, the brand takes its inspiration from the easy glamour of the 70s – think silk slips, bow-neck blouses and free-flowing dresses – and translates it into elegant, affordable and easy-to-wear pieces. Plus, every style goes through a rigorous sampling process to ensure the fit and finish are perfect. A seasoned traveller, Brazil-born Lia is also influenced by the free-spirited and independent women she has encountered along the way – women whose essence she seeks to capture in her designs.
Visit LYIAStudio.com
WE-AR4
WE-AR4 is a New York-based responsible fashion brand repurposing high-quality deadstock and upcycled materials into thoughtfully designed, elevated wardrobe essentials. Co-founded by Anna Bakst and Michele Rutigliano, the pair are reinventing the production process from the inside out. While the original idea was to start with bags, that concept quickly grew, with the brand now offering a tightly curated capsule of quilted coats, jackets, tailored pieces and knits. The overall aesthetic is effortless and elevated with a utilitarian edge. Expect asymmetrical silhouettes, exaggerated collars and cuffs, and versatile styles designed to stand out.
Visit WE-AR4.com
OTK
OTK stands for ‘open the kimono’. It offers a small but considered collection of pieces – including kimono-style jackets – which blend soft silhouettes with comfort, ease and elegance. After spending her childhood in the country and studying fashion in London, Belgium-born Margaux Lunt set up a brand to offer understated luxury with a traceable, conscious supply chain. Inspired by nature and artistry, her debut collection includes jackets and select accessories – the hero being a quilted kimono jacket made from 100% virgin wool with a soft organic cotton lining, padded with comforting feathers and down.
Visit OTKStudio.co.uk
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