/ 18 April 2018

The Holiday Dress Brand To Know

With summer holidays finally on the horizon, the search for a stylish cover-up begins. Enter Pampelone, the London-based label whose tunics, asymmetric midis and Bardot dresses have long been fashionista favourites.

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Spotted on the likes of Lucy Williams and Laura Wills, they’re quality classics with a romantic, wearable feel, and will keep you covered from off-duty weekends to dreamy pool days. We found out more from Founder Holly Scarsella…

Each season our inspiration comes from a different Riviera location… This one was the emerald hues of the Costa Smeralda in Sardinia. It’s incredibly glamorous in places, yet relaxed with a cool beachy vibe in others. The coral colour used in the Volpe dress was inspired by the Hotel Cala Di Volpe in Porto Cervo which has the most incredible coloured walls.

The new collection feels truly versatile… The pieces were designed to be worn throughout summer – whether that's in cities like London and New York, or at the beach and resort locations.

There are two pieces that have been selling like crazy… The Delphina dress and the Sardinia dress, both are simple yet make an impact. My personal favourite is the Maddalena – it’s truly unique.

The midi dresses look great in London with sneakers and a leather jacket… And when on holiday, they're made to look good exactly as they are – no accessories needed.

All our pieces are machine washable for convenience… No one wants to take three trips to the dry cleaners with beach clothing! That said, everything is 100% cotton which can discolour, so I suggest a good, long soak if it's been in the sun all day covered in sun cream.

My top tip for looking cool on holiday is… When you're ready to go out in your outfit, stop and take one item of clothing off. Over-accessorised and over-styled summer outfits are a real no-no for me. Effortless all the way!

Visit Pampelone.com