The Best New Beauty Buys To Hit The High Street

A multi-tasker, this sets brows firmly in place with a few strokes while depositing subtle colour that adds just enough definition and bulk. It fills in sparse patches, without any ashy tone left on the skin. Available in five shades – taupe, medium brown, dark brown, black and clear, there’s something for all preferences. 

Available at LookFantastic.com

If you’re taking a break from gels or prefer to apply polish but hate the dry time, look to these drying drops. Just a little applied on top of any colour speeds everything up and minimises any wet, tacky feel so you can get moving quickly. There’s added ceramides too which keep both your nail and the skin around it soft and supple.

Available at Manucurist.com

Chunky with a satin texture, these liners define and fill with impressive colour payoff. It does away with the need for a separate lipstick and is available in a number of neutral, easy to wear shades that will flatter everyone. Plus, they are just £3.25.

Available at ParfumDreams.co.uk

These easy-to-use sticks make application a doddle. Blendable and richly pigmented, they deliver a flattering wash of shimmery colour that gives eyes a brighter and sparklier quality. Each one can be amped up for the evening or muted down for daytime if you want a look that’s more understated.

Available at Boots.com

If you like the comfort of a balm but also the pigment of a lip stain, these new oils from RMS will be right up your street. The pudgy, doe-foot applicator gives great even coverage, while ingredients like cherry oil and jojoba butter make light work of any dry and flaky patches. The tints available are impressive too – from soft corals to peachy pinks and deep reds, each one lasts for ages and absorbs into the lips for a ‘just-bitten’ effect.

Available at SpaceNK.com

We can’t think of anyone who won’t love this warming, wintery scent that’s full of skin-complimentary notes – think sandalwood, tonka, vanilla and patchouli. This soft – but impactful – combination mingles nicely with a dry down that’s never overpowering or sickly. It’s elegant and refined, and easy to wear. 

Available at BeautyPie.com

Joining Vieve’s cult Nova range is this Rich Primer. Thicker than the Skin Nova Primer, it’s full of big-time hydration-hitters like hyaluronic acid, collagen and peptides. It sits nicely under foundation to increase its longevity but, thanks to its soft, smooth glow, it’s also lovely worn alone. It significantly lifts and brightens skin while keeping your complexion unified. It might be one of our favourite launches so far from the brand.

Available at Sephora.co.uk

If your hair is feeling lifeless and looking dry, this glossy conditioner will bring it back from the brink. Hydrating oils seal in moisture and, in turn, boost shine while helping to rid knots and disguise visible signs of breakage. Promising mirror-like shine, it helps hair look decidedly glossy and non-frizzy immediately – not to mention easier to work with. It’s also silicone-free, unlike some similar treatments, so you don’t have to worry about it weighing your hair down or making it feel slick. 

Available at MarksAndSpencer.com

M&S has been having a moment for some time, but its effective, own-brand beauty is often forgotten. We love its spa-inspired Apothecary range, including this new Mango Body Butter which has a velvety, whipped texture that’s lovely to apply. It all but eliminates dry, flaky patches while giving your body a nice, healthy sheen.

Available at MarksAndSpencer.com

Everyone needs a hard-working brush and this is one of our favourites. Its densely packed bristles grip all types of product – be it liquids, creams or tints for smooth and even application. It gets into all the nooks and crannies of your face too – think around the eyes and nose – so no area is left uncovered. 

Available at Selfridges.com

Sheer with a matte dry down, these concealers cancel out grey and purple shadows in various skin tones. Use a finger or a brush to apply it – the satin-y finish won’t budge and will offer natural-looking coverage that goes the distance and doesn’t settle into fine lines. It also brightens skin a little, thanks to the addition of pearly pigments. 

Available at SculptedByAimee.co.uk